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Nasywa Fildza Nabila · Sekar Amalia Putri · Rayinda Faizah · Dwi Susanti · y 1 más
This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for...
Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...
Business, Economics and Management9. Industry and infrastructureeconomics and businesssocial sciences
Digital marketing has been being widely used around the world and changing at a rapid rate. For small businesses, especially start-ups, digital marketing is bringing new opportunities to meet the goals that were previously impossible to achieve. However, many micro-enterprises are not utilising digital marketing to its...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The article is devoted to the consideration of the prospects for integrating digital marketing tools into the economic activities of key entities in the agro-industrial complex. Based on a system analysis of scientific literature, statistical analysis of empirical data and industry development trends since 2021, as wel...
Svitlana Kovalchuk · Olena Arefieva · Anna Shevchenko · Oleksandr Kononov · y 1 más
Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the co...
engineering and technologynatural sciencesearth and related environmental sciences3. Good health
Hasani, Vjollca Visoka · Zeqiri, Jusuf · Todorovik, Teodora · Jaziri, Dhouha · y 1 más
Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This study aimed to explore the impact of digital content marketing on customer purchase intentions. Method...
Digital marketing influences our purchasing choices and restructures family relationships in today's highly connected digital world. This article explores the hidden yet substantial influence digital marketing experts on parental-child relationships. The digital environment is transforming family life through its impac...
The purpose of this study is to examine the role of digital marketing and discount towards purchasing decisions at Ivy Carissa fashion store. The primary sample data was taken from Ivy Carissa customers. The questionnaire contains 13 items of questions. The data were analyzed using descriptive quantitative method and u...
This study aims to analyze the role of digital marketing, promotion and price on impulse buying through digital marketing as a mediating variable (Study on E-commerce Shopee). The population of this research is Shopee customers. The data analysis method was using Stuctural Equation Modeling (SEM) using SmartPLS version...
This service activity aims to provide training to Caffe Boat Nanga To'i owners regarding digital marketing through the Instagram social media platform.The marketing system implemented by business owners is still lacking because it only uses face to face information. So it is hoped that this digital marketing developmen...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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