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Abstract: This study examined the significant relationship between knowledge and utilization of digital marketing and the business performance of micro, small, and medium enterprises (MSMEs) in Bacolod City, Negros Occidental. A total of 387 MSME owners and managers participated in the research. Employing a descriptive...
Meherun Nisa Nipa · Md Nafis Fuad · Avishek Nath · Most. Sharmin Ara Chowdhury
This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...
O presente projeto profissional consiste na elaboração e desenvolvimento de um plano de marketing digital para a agência Influencer. Com efeito o mesmo surge como um desafio pessoal que estabeleci após minha ligação profissional durante os últimos treze anos ao mercado publicitário e ao marketing tradicional e busca co...
Plano de marketing digitalRedes sociaisComportamento do consumidor digitalTransformação digital
The profession of digital marketing in Indonesia with extensive business development is challenging due to the technical skills and practical elements of marketers in the job market. Keeping updated credentials in digital marketing is crucial to reduce the risk of losing competition, as current advancement in the indus...
digital marketing; social media; qualitative methodeconomics and businesssocial sciences
Tourism is placed in a global context involving various culture with different preferences and purchasing powers. Thus, using digital marketing can provide new insights and rich data that can be used for developing tourism products or services to fulfill various needs. With a hyper-competition marketplace, using digita...
This article examines how four key digital marketing factors—Mobile Marketing, Content Marketing, Social Media Marketing, and Email Marketing—affect the purchase behaviour of Generation Z consumers in Indonesia’s rapidly growing e-commerce market. Using a quantitative approach with 500 valid responses, the study evalua...
Rahayu, Eka Budi · Prihatiningsih, Diah · Putra, I Gusti Putu Agus Ferry Sutrisna
Industri kesehatan di era digital ini harus mampu beradaptasi dengan memanfaatkan teknologi digital dalam meningkatkan layanan kepada konsimen (pasien). Strategi peningkatan layanan salah satunya dapat dilakukan dengan penerapan digital marketing bagi fasilitas layanan kesehatan. Digital marketing sebagai strategi prom...
Nabhila Maharani Cahaya Putri · Jojok Dwiridotjahjono
This paper examines the implementation of digital marketing strategies to enhance room occupancy at Midtown Hotels Indonesia Surabaya. Digital marketing, utilizing online platforms such as websites, social media, email, and search engines, has become an essential element in contemporary marketing approaches. This study...
This thesis was written and directed at the commissioner of this thesis, Bronto Skylift, and studied how to effectively create a digital marketing strategy to support the global business-to-business (B2B) sales efforts of the commissioner. The purpose and objective of this thesis was to discover how to develop, impleme...
economics and businesssocial sciencesmarketingdigital marketing
The purpose of this research article is to examine the impact of digital marketing on consumer buying behavior. The study aims to identify how digital marketing influences consumer behavior, what factors contribute to the success of digital marketing, and how marketers can leverage digital channels to engage with consu...
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