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null R. Angel Rosario · null Roshini R. · null Vidhya Pillai
Digital marketing is one of the new trendy terms that is used in recent days. Digital marketing can be defined as marketing products or services to a group of targeted consumers to improve the market share of the business with the help of electronic devices. Digital marketing was used in 1970 and it developed in 2000,...
economics and businesssocial sciencesengineering and technology
Digital marketing is increasingly replacing traditional marketing globally. Its effectiveness relies on active consumer engagement, as consumers must use specific digital marketing tools, including social media platforms and mobile applications. However, existing research often overlooks the inherent differences in how...
Abstract. Kanoko Coffee utilizes Instagram social media as digital marketing to increase their brandawareness. The development of today’s media is assisted by the existence of technology which makes this end affect various things. The emergence of social media can make it easier for someone to access information and co...
In the rapidly changing landscape of Industry 4.0, businesses must continuously adapt their marketing strategies to respond to evolving consumer behavior. This article highlights the important role of digital marketing as a strategic tool for companies seeking to gain and maintain a competitive advantage in this transf...
Digital marketing has transformed the way businesses communicate with consumers. This research paper examines the impact of digital marketing strategies on consumer buying behavior. The study focuses on social media marketing, influencer marketing, online reviews, personalized advertisements, and email marketing. Prima...
Riduan Mas'ud · Baiq El Badriati · Muhammad Azizurrohman
Purpose — This study aims to determine the level of responsiveness of Islamic cooperatives, namely BMT, in implementing digital media as a marketing tool in West Nusa Tenggara. Research method — The authors used a snowball sampling methodology to collect data using a descriptive qualitative method mixed with literature...
George Kofi Amoako · Gifty Agyeiwah Bonsu · Antoinette Yaa Benewaa Gabrah · George Oppong Appiagyei Ampong
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communi...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
This research focuses on the role of digital marketing in the growth and development of Small and Medium Enterprises (SMEs). The study provides an overview of SME marketing theories and concepts and discusses the importance of digital marketing for SMEs. It also reviews the digital marketing strategies that are suitabl...
economics and businesssocial sciencesother engineering and technologiesengineering and technology
1. Abstract This research paper explores the effectiveness of digital marketing strategies within the retail sector, emphasizing their impact on consumer engagement, sales enhancement, and brand loyalty. With the rapid evolution of digital technologies, retailers are increasingly adopting innovative marketing approache...
Sinar Dharmayana Putra · Michael Ricky Sondak · Erwin Parega · Sean Michael Owen Wijaya · y 1 más
Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the ad...
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