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null Chanda Vedalla Putra · null Ng Thian Way · null Ricky Ricky · null Shelby Esfandiany · y 1 más
In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemen...
Rahayu Relawati · Bambang Yudi Ariadi · Wahid Muhammad Shodiq
The Urban Farming Group in Pandanwangi Village, Malang City, produces both agricultural and processed products, however, their marketing is still limited in the local area. This community service program aims to provide training and marketing assistance to expand market reach and increase the income of group members. T...
this article analyzes data security issues and modern changes in consumer behavior in the context of digital technology development in international marketing systems. For companies operating in international markets, protecting personal data, maintaining consumer trust, and adapting marketing strategies on digital pla...
This article examines how artificial intelligence (AI) is used to personalize digital marketing strategies in the financial services sector. It explores the methods employed by financial institutions to implement AI technologies, presents results from industry case studies, and discusses the broader implications for cu...
Abstract
 The development of technology today has been increasingly advanced and developed, especially social media that greatly impact and affect people's lives. The development of technology also has an impact on marketing, especially in the process of buying and selling, Digital Marketing is one of the marketin...
The topic of the master's thesis is the analysis of digital marketing communication of the Freeport of Riga stevedoring companies. The aim of the master's thesis is, based on the theoretical findings on digital marketing communication, analysis of expert survey results, analysis of survey results of stevedoring compani...
Vadībzinātnedigitālā mārketinga komunikācija4. Educationeconomics and business
This paper explores the role of data-driven digital marketing in enhancing the connection between agribusiness producers and markets. As the agricultural sector faces challenges related to market access, inefficient supply chains, and limited consumer engagement, digital marketing platforms present innovative solutions...
Khozaeni Bin RAHMAD · Dinar Nur AFFINI · Fadhila Dhia MALIHAH · Catur WIDAYATI
The partner in this PKM (Community Service Program) is the Indonesian Community Organization (PERMAI) MSMEs in Penang, Malaysia. These MSMEs, which produce a variety of products such as food, beverages, and handicrafts, have shown promising growth. However, this development must be complemented by advancements in infor...
The article considers and systematizes the main elements of the digital marketing ecosystem in terms of current trends on the Internet. Given the fact that digital marketing is one of the important areas of the information society, the views of researchers on the components of this type of marketing and its role in the...
Purpose The purpose of this paper is to review the literature on the topic “impact of digital marketing” over the span of past eight years, published in various prominent research journals in the past eight years. The purpose of this paper is to act as a starting point for several further researches in this area of stu...
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