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This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the rese...
The rapid growth of the creative economy, particularly in the culinary subsector, has prompted micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies as a means to enhance competitiveness and expand market reach. This study employs a systematic literature review (SLR) approach with content a...
Ananda Khusnatul Laily · Ananda Alfira Margareta Margareta · Alfina Madinatul Ilmi · Amelia Alayda Balqist · y 1 más
The rapid development of digital technology has changed business competition, including for Micro, Small, and Medium Enterprises (MSMEs). Omee Digital printing and Konveksi, an MSME in Kediri, has faced challenges in optimizing digital marketing strategies, especially through Instagram. This community service program a...
The adoption of digital marketing among potato farmers in Banyumas has significantly influenced their market competitiveness. This study explores how social media and e-commerce platforms enhance market access, customer engagement, and business sustainability. Using Diffusion of Innovation Theory, the research examines...
Vitória Carla Souza Muniz · Matheus Rodrigues Gomes · Edergleyston Nascimento De Lima
This study analyzes the strategic use of digital marketing in law, with a focus on social security practice. The objective is to understand the challenges faced by lawyers in adapting to marketing tools, as well as the opportunities offered by digital presence to expand the client base. The article examines three pilla...
The rapid expansion of digital marketing and online advertising has intensified exposure to cyber threats, making cybersecurity a critical component of modern marketing ecosystems. This review paper synthesizes existing literature to analyze major cybersecurity threats affecting digital marketing platforms, online adve...
The development of digital technology has driven significant changes in various aspects of life, including the Micro, Small, and Medium Enterprises (MSMEs) sector. In Tunggangri Village, Kalidawir District, Tulungagung Regency, East Java, MSMEs have significant potential, but they have not yet fully utilized digital te...
Objective: This study aims to analyze the empowerment of Micro, Small, and Medium Enterprises (MSMEs) leather bag craftsmen in Kludan Village through the implementation of Digital Marketing strategies. Method: A qualitative descriptive approach was employed, with data collected through interviews, observations, and doc...
This study aims to evaluate the role of social media and the 4P marketing mix in the online marketing strategy of PT. Menteng Mandiri Sejahtera for the Grand Everest housing cluster. As digital marketing becomes increasingly essential, property companies must optimize their digital strategies to enhance sales and marke...
Marketing Mix 4POnline AdvertisingSocial Media MarketingSearch Engine Optimization
One of the problems in marketing UMKM products is the lack of knowledge about digital marketing. This community service aims to provide education to UMKM players in RW 04 Kramat Pela Kebayoran Baru Jakarta Selatan about the use of digital marketing as a strategy to market UMKM products during the Covid-19 pandemic. The...
HSocial Sciencesovid-19; digital marketing; instagram; kramat pela; umkm.
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