Buscador de Tesis y publicaciones académicas

A influência do uso do digital marketing analytics em decisões efetivas de marketing mediada pela capacidade absortiva

Proença, Marina, 1995-

Resumo: A transformação digital possibilitou um contato mais próximo entre as empresas e seus consumidores. Agora, é possível mensurar o comportamento dos clientes e obter informações mais assertivas, não apenas sobre o que eles falam, mas principalmente sobre o que fazem, seus anseios, localização geográfica, etc. Log...

Поведение потребителя в digital – среде

Shakiryanova, E.

Сегодня, в век цифровых технологий, сложно избежать рекламы, она повсюду, например, в мобильных приложениях, в поисковиках как контекстная реклама или в социальных сетях как таргетированная реклама. Всё это digital-маркетинг, так как же он влияет на поведение потребителя? В данной статье рассмотрено влияние инструменто...

Dampak Penerapan Optimasi Digital Marketing Pada Bisnis Kue Kering Delicies Store

Acep Samsudin · Puspa Dwi Liestiyanti

The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of impl...

The Role of Digital Marketing in Increasing SMEs' Competitiveness

Rui Pedro Silva · Henrique S. Mamede · Arnaldo Santos 0001

Trends in the Digital marketing research

Sang, Nguyen Minh

All 1604 Publications on the topic of the Digital marketing research on Scopus for bibliometric analysis!

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Jonreil S. Traya -

This study examines the marketing strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines, with an emphasis on combining traditional and digital marketing strategies. The research involved surveys and interviews targeting MSMEs across diverse sectors including food, retail,...

Pengaruh Digital Marketing Berbasis Marketplace terhadap Peningkatan Penjualan Ledre Super UMKM Perempuan di Bojonegoro

Eka Retno Palupi · Raya Sulistyowati

This study aims to identify the effect of marketplace-based digital marketing on increasing sales. Digital marketing with indicators Website, Search Engine, E-Mail Marketing, Cost, Incentive Program. Increased sales with indicators of Price, Product Quality, Promotion, Competitiveness, Consumer Satisfaction. The popula...

Digital Marketing Strategy of Clothing Brands Based on Big Data

Hui Li · Shu Li

In the big data era, digital marketing data are strategic information resources, yet mid-sized firms face multi-channel resource allocation dilemmas. Working from an information resource management perspective, this exploratory teaching case develops a fuzzy evaluation-based decision support framework and validates it...

Pengembagan Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Di Singakerta Ubud,Singakerta

Ni Kadek Cahaya Palentini

A B S T R A C T This study discusses the importance of digital-based marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Singakerta. The purpose of this study is to analyze the influence of digital-based marketing strategies on the performance of MSMEs in Singakerta. The research method used is a q...

The Role of Digital Marketing in the Internationalization of SMEs : a Systematic Review

Fernando, Mihindukulasuriya Nilanka Madushani

The role of digital marketing in the internationalization is a highly debatable topic in the contemporary business context. The main purpose of this study is to examine the role of digital marketing in facilitating the internationalization of SMEs through a systematic review of existing academic literature. The study i...