Buscador de Tesis y publicaciones académicas

Evolving Marketing Strategies of BRI: Digital Transformation Insights (2014-2024)

Citra Biola Lumbantobing · Mirwan Surya Perdhana

This study examines the evolution of marketing strategies at Bank Rakyat Indonesia (BRI) from 2014 to 2024, focusing on the Relationship Manager Funding & Transaction (RMFT) team at the BSD Branch Office. As digital transformation accelerates and customer expectations rise, BRI has adapted its marketing approaches to b...

Hub. 0857 0666 4344, Harga Jasa Customer Service Relation Media Social di Jawa Timur Fortuna Imarks Trans

bintang

KLIK https://wa.me/6285706664344, jasa branding marketing, jasa branding, jasa desain branding, jasa menambah prospek, strategi marketing, strategi marketing menang dipencarian google, digital marketing campaign, digital marketing bisnis, jasa menambah reseller, jasa menambah mitra, jasa optimasi Instagram, jasa aktiva...

Developing a Social Media Marketing Plan for a Medium-Sized Retail Company

Tatichek, Gleb

This thesis develops a social media marketing (SMM) plan for a retail company that is in the process of transitioning from print to digital media communication. The company had already established presence on social media, but performance was inconsistent and lacked measurable objectives. It resulted in weak performanc...

Consumer financial data exchange: marketing meets digital finance and open banking

Simon J. Blanchard · Kelly D. Martin · Linda Court Salisbury

Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop "Lu’miere"

Ratih Anggoro Wilis · Ali Faik

Lu'Miere is a brand of cake shop owned by Anang Hermansyah and Ashanty. Located in Pondok Indah Jakarta, this cake shop has succeeded in attracting many cake lovers. Moreover, this store offers an interesting variety of menus and provides a unique atmosphere. This study aims to examine the effect of Digital Marketing,...

Sistem Pendukung Keputusan Dalam Rekrutmen Tim Digital Marketing Di PT. Inti Edukasi Internasional Menggunakan Metode ARAS(Additive Ratio Assesment)

Iskandar Zulkarnain · Sobirin Sobirin · Muhammad Joefitra Zaqy

PT. Inti Edukasi Internasional merupakan salah satu perusahaan yang saat ini sedang mengalami kendala, beberapa kendala tersebut diantaranya adalah dalam recruitment tenaga ahli atau Staff Marketing khususnya di Digital Marketing, salah satu kendala yang dihadapi adalah kesalahan dalam merekrut tim digital marketing se...

DIGITAL MARKETING AS A TOOL TO IMPROVE THE QUALITY AND EXPERIENCE OF TOURIST SERVICES

Mirzaeva Dilzoda

Digital marketing has become a crucial tool in the tourism industry, enhancing both the quality of services and the overall experience for travelers. By leveraging tools such as social media, personalized content, data analytics, AI-driven customer service, and real-time feedback, tourism providers can deliver tailored...

IMPLEMENTASI DIGITAL MARKETING PADA HOTEL LOR IN SOLO JAWA TENGAH

Nova Yudha Andriansyah Putra · Lia Mazia · Ida Zuniarti

Implementasi digital marketing melibatkan serangkaian langkah dan strategi untuk memanfaatkan platform online guna mencapai tujuan pemasaran. Digital marketing adalah proses mempromosikan produk atau layanan menggunakan platform digital seperti internet, media sosial, ponsel, dan perangkat lainnya. Ini mencakup berbaga...

Digital entrepreneurship for influencer marketing: the case of Buzzoole

Gianluca Elia · Alessandro Margherita · Pasquale Del Vecchio · Giustina Secundo · y 1 más

The case study describes Buzzoole, an Italian fast-growing technology venture specialized in influencer marketing enhanced by artificial intelligence. After an overview of the industry dynamics, the case illustrates how the company has developed innovative applications to help corporations to enhance their customers’ t...

PENGARUH PELATIHAN MARKETING ONLINE TERHADAP LITERASI DIGITAL UMKM BERBASIS MASJID

null Wahyu Bagja Sulfemi

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize digital platforms as effective tools for business development and marketing activities. However, limited digital literacy remains a significant challenge for many MSME actors in optimizing the use of digit...