Buscador de Tesis y publicaciones académicas

Artificial Intelligence Applied to Digital Marketing

José Eduardo Aleixo · José Luís Reis · Sandrina Francisca Teixeira · Ana Pinto de Lima

In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this chapter of this book explores, using qualitative research methodology, the impact resulting from AI applied to digital marketing. The analysis...

Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website

Muhamad Azrino Gustalika · Aditya Wijayanto · Riri Irma Suryani

Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims t...

Artificial Intelligence as a Catalyst for Innovation in Digital Marketing Strategies

Sharma, Animesh Kumar · Sharma, Rahul

Artificial intelligence (AI) is profoundly changing digital marketing by empowering brands to create distinctly personalized customer experiences and optimize marketing strategies with unrivalled precision. This book chapter investigates the integration of AI technologies such as predictive analytics, machine learning,...

Characteristic Similarities between Agri-Food Marketing in Bottom of the PyramidSubsistence Markets and Digital Marketing

Autoría no especificada

Comparative Analysis of Traditional Marketing Strategies versus Digital Marketing Strategies in Indian Tourism Industry

Autoría no especificada

BRIDGING PROFESSIONAL IDENTITY AND DIGITAL PLATFORMS: A COMPREHENSIVE STUDY OF SELF-MARKETING AND CAREER DEVELOPMENT

Binda, Jacek · Qadir, Aram Mohammed-Amin

— Self-marketing has gained particular relevance in the digital age, where personal branding has become a crucial component of professional self-realization. This study adopts a comprehensive approach that combines theoretical analysis of self-marketing with empirical data collected through an online survey conducted a...

Consumer Engagement

Wilson Ozuem · Michelle Willis

¿PLAN DE EMPRESA PARA LA CREACIÓN DE UNA CONSULTORA DE MARKETING DIGITAL BASADA EN INTELIGENCIA ARTIFICIAL¿

Dolado Ricote, Miriam

Plan de Empresa para la creación de una consultora de marketing digital basada en Inteligencia Artificial.

MARKETING PRACTICES OF AGRO PRODUCTS IN RAJASTHAN: AN ANALYSIS OF MARKETING CHANNELS, DIGITAL PLATFORMS, AND FARMER INCOME

Nema Ram Raika · Dr Ashok Kumar

Purpose. This study analyses the marketing practices of agro products in Rajasthan, examining the marketing channels farmers use, the factors that affect agro-product marketing, the role of intermediaries, and the impact of digital marketing platforms on farmer income and profitability. Methodology. A descriptive-analy...

Implementasi Freepik untuk Peningkatan Kualitas Konten Digital Marketing Menuju UMKM 5.0 Desa Banaran

null Eko Saputro · Indriyanti Indriyanti · Anastasia Meyliana · Anik Andriani

Banaran Village, which is located in Kulon Progo Regency, has several Micro, Small and Medium Enterprises including Batik, handicraft accessories, and culinary delights consisting of smoked catfish, crispy eel, krasikan, wajik klethik, geplak, gethuk, traditional herbal medicine, cassava croquettes, and so on. Technolo...