Buscador de Tesis y publicaciones académicas

Plan de marketing digital de la Distribuidora de Licores, Comercial SISI

Rodriguez Vargas, Ronald Fernando · Sima Miranda, Carlo Julio

Actualmente, y debido a la coyuntura de la pandemia que se vive, muchos pequeños negocios o microempresas se han visto afectados económicamente debido a que no contemplaron en su trabajo cotidiano la aplicación de estrategias de marketing digital que permitan mejorar sus procesos de ventas o posicionar su marca. El obj...

Digital Marketing Strategies and Consumer Purchase Decisions: Empirical Evidence from Zomato

James Hussain · Faiyaz Hussain

In the evolving digital economy, companies increasingly leverage online marketing tools to influence consumer purchase decisions. This study investigates the impact of four key digital marketing strategies—Search Engine Optimization (SEO), personalized marketing, push notifications, and social media engagement—on consu...

Affordable Digital Marketing & SEO Services in India to Elevate Your Brand

Matebiz Pvt. Ltd.

Looking to elevate your brand online? Matebiz provides digital marketing services India, aimed at helping small large enterprises grow and scale globally with digital marketing services India. Offering SEO, PPC, social media marketing and content strategies, we deliver solutions to increase client visibility and ROI. I...

Relatório de estágio: marketing digital na empresa PhysioGo Fisioterapia e Bem Estar Lda

Lucas, Filipa Raquel Martins

O relatório de estágio centra-se no estágio curricular, realizado na empresa PhysioGo – Fisioterapia e Bem-Estar, Lda., com o principal objetivo de aprender e aperfeiçoar os métodos de marketing digital utilizados pela empresa. Mostra ser um tema de bastante interesse, que se deve ao crescente uso da internet por parte...

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

Lazim Istiak · Ahmed Imran Kabir · Abdullah Al Fahad · Jayanta Sarker · y 2 más

This study investigates the transformative role of artificial intelligence (AI) in digital marketing, focusing on its function as a mediating variable that enhances marketing strategies. AI technologies, including predictive analytics and machine learning, enable businesses to deliver personalized user experiences, str...

The Influence of Fear of Missing Out (FoMO), Brand Image, and Influencer Marketing on the Purchase Decision of Glad2Glow Skincare Products

Nur Addina Haula Wibowo · Shenda Aprilia Christanti · Ardy Tri Yunianto

The purpose of this study was to examine how digital marketing, influencer marketing, and fear of missing out affected customers' decisions to buy Glad2Glow skincare products, especially those who live in East Jakarta. This study employed a quantitative approach using an associative-causal methodology. A targeted sampl...

The Marketing Challenges Faced by Korean Pop Music in the Era of Digital Media for Cross-cultural Regions

Huiqing Yang

Nowadays, the sustainable development of Korean pop music has been widely discussed, but there are still deficiencies in cross-cultural marketing. This study analyzes the marketing process behind the Korean pop music industry and the challenges encountered in the new era. The marketing strategy based on the localizatio...

SOMIN: An Explainable AI and LLM Platform for Real-Time, Data-Driven Digital Marketing Strategy

Aleksandr Farseev

DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA AT ARUNIKA EATERY, KUNINGAN

Gina Aulia Salsabila · Sudiana Wachyudi · Tia Listiaty · Agung Setiawan · y 1 más

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital mar...

Examining marketing cyber-security in the digital age: Evidence from marketing platforms

Tareq N. Hashem

The current study aimed to examine marketing cyber-security (DDoS Attacks, Cross-Site Scripting, SQL Attacks, and passwords attacks) in the digital age by presenting evidence from digital marketing platforms. Depending on the quantitative approach and utilizing a questionnaire as a tool, (133) marketing managers in dig...