Buscador de Tesis y publicaciones académicas

Research on Enterprise Product Strategy Marketing in the Era of the Digital Economy—Taking Huawei Mobile Phones as an Example

Yiyi Guo

In the digital intelligence economy era, enterprises' marketing model tend to be precise and refined. As the forerunner and leader of 5G mobile phones, Huawei mobile phones have both risks and opportunities in the era of the digital economy. On the one hand, Huawei’s traditional marketing strategies for mobile phones n...

The Role of Internet of Behaviors (IoB) in Digital Marketing

Farid Huseynov

The internet of behaviors (IoB) refers to the technology that combines the internet of things (IoT), big data analytics, artificial intelligence (AI), along with behavioral science, to collect and analyze data from interconnected physical objects, with the goal of gaining insights into human behavior, needs, interests,...

Pengaruh Digital Marketing Dan Inovasi Produk Terhadap Pendapatan

Muhammad Arif · Adella Putri

Dalam memasarkan suatu produk agar mencapai target sesuai tujuan dari sebuah perusahaan maka diperlukan adanya strategi marketing yang tepat sasaran. Dalam prosesnya suatu produk harus tetap melakukan inovasi agar hal tersebut sejalan dengan arah daripada media pemasaran yang akan digunakan oleh suatu perusahaan. Digit...

The Role of AI in Digital Marketing

Mrs. Aishwarya P. Nanaware

The arrival of AI in business world has provided the innovation in each and every aspects. In the area of Digital Marketing, there is unique transformation due to rapid involvement of artificial intelligence (AI). AI-powered tools such as machine learning, natural language processing, and data analytics help marketers...

Pendampingan Digitalisasi Marketing Berbasis Website dan Aplikasi UMKM Klontong di Surabaya

null Mochamad Mochklas · null Halimatus Sa’diyah · null Rudi Irmawanto · null Irwansyah · y 1 más

Community service at Klontong UMKM in Surabaya started activities with digital marketing outreach. Next, the Klontong shop will practice marketing strategies through optimizing digital marketing through the marketplace. The aim of this service focuses on assisting the digitalization of marketing based on websites and a...

Peran Teknologi Digital dan Digital Marketing dalam Menyongsong Sustainability Competitive Bisnis UMKM di Desa Kemiri Kecamatan Jenangan Ponorogo

Muhimmatul Mukaromah · Syarifah Nur Aulia · Nabella Dwi Maharani · Putri Ardianti

Pemanfaatan teknologi digital dalam bisnis UMKM menjadi aspek penting dalam meningkatkan daya saing dan keberlanjutan bisnis di masa mendatang. Kegiatan pengabdian ini bertujuan untuk mengkaji peran teknologi digital dan digital marketing dalam mendorong keberlanjutan daya saing (sustainability competitive) bisnis UMKM...

Content Marketing Ideation: How to Generate and Manage Creative Concepts

Jackie Cameron

Marketing Automation: A Design Perspective

Declan Scully

31. Industry perspectives on professional standards and essential competencies for workforce preparedness.

Zachary D McFarlane · Erin K Gorter · Bailey Doherty

Abstract Modern livestock marketing has evolved in response to digital innovation, changing industry demographics, and evolving industry expectations for engagement. The purpose of this descriptive qualitative study was to explore livestock marketing professionals’ perspectives on effective livestock marketing practice...

Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang

null Elia Resha Fatmawati · null Amron · null Mahmud · Roymon Panjaitan · y 1 más

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Ke...