Buscador de Tesis y publicaciones académicas

Exploring the digital marketing practices in the Greek retail sector

Argyropoulou, Maria · Folinas, Dimitris · Tzavara, Dionisia · Grose, Chris · y 1 más

The development of technology has made great leaps in the lives of people. Digital marketing is now an integral part of every business, irrespective of its size and nature. The growing importance of digital marketing has affected the way businesses promote their offerings to old and new customers. The goal of digital m...

Antibacterial Effectiveness Test of Liquid Soap from Seven-Blade Needle Leaf Extract (Pereskia Bleo) Against Staphylococcus aureus Bacteria, Faculty of Medicine, University of Prima Indonesia

Bunga Ayu Anggia · Edi Hamdi · Rhian Indradewa · Ferryal Abadi

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that util...

Digital marketing strategies for entrepreneurial success in the modern market

Illia Necheporenko · Kostiantyn Hrytsenko

Introduction. In an era defined by rapid digital transformation and fierce global competition, businesses must adopt innovative strategies to remain relevant. Digital marketing has emerged as a crucial instrument for entrepreneurs striving to enhance brand visibility, boost customer engagement, and secure sustainable g...

Digital Marketing Strategies to Boost Sales: A Case Study of Mama Ai Cake Bukittinggi

Gina Havieza Elmizan · Nanda Khairani

This research is motivated by the tight competition in the culinary business in Bukittinggi City, changes in consumer behavior that prioritize online shopping through social media, which is called digital marketing. The purpose of this study is to determine whether the digital marketing strategy carried out by Mama Ai...

E-Commerce adoption and its effects on the operational performance of MSMEs

Dharumaraj Kumar · Abubaker Musthafa

Micro, small, and medium-sized businesses (MSMEs) in the food and beverage industry are experiencing considerable growth because of their progressive use of digital media. Traditional marketing strategies have limitations in terms of time and location. Despite this, online marketing enabled the engagement of a signific...

Das Marketing-Dream-Team

Sophia Hoferer

Developing a Digital Marketing Plan for Kajaani University of Applied Sciences Master School

Bhoomika, Gusai

Digital marketing plays a vital role in ensuring the success of educational institutions in today's competitive marketplace. This thesis, commissioned by the Master School of Kajaani University of Applied Sciences, aims to develop a comprehensive and actionable marketing plan that focuses on enhancing the digital prese...

Platform Based Marketing: Research on the Transformation of TV Media Marketing in the Digital Intelligence Era

Autoría no especificada

Pengaruh Digital Marketing Terhadap Minat Beli Konsumen di 333 Club House

Ni Kadek Ayu Aprillia Dian Paramita · null Putu Ratna Juwita Sari · null Ni Putu Nina Eka Lestari · null I Gusti Ngurah Oka Ariwangsa

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di 333 Club House. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan dalam industri food and beverage (F&B) yang menuntut pelaku usaha untuk menerapkan strategi pemasaran yang inovatif dan efektif, khususnya m...

SMM-TOOLS IN MODERN BUSINESS ANALYSIS

Catherine Shikovets · Halyna Kvita · Olga Kondratyuk

The article examines the main characteristics of the digital economy, which include informatization, globalization, the use of IT technologies, ease and accessibility of obtaining information. Therefore, an analysis of the development of individual markets, companies, and enterprises is impossible without an analysis o...