Buscador de Tesis y publicaciones académicas

Leveraging Digital Marketing and Integrated Marketing Communications for Brand Building in Emerging Markets

Amrita Chakraborty · Varsha Jain

Why Are Digital Ads Essential For Modern Marketing Success?

PowerAdSpy

In this PDF, learn how Digital Ads help businesses reach the right audience, boost visibility, and support marketing success. Explore more:https://poweradspy.com/why-digital-ads-work/

Beyond Digitalization: Organizational and Technological Challenges Implementing Marketing 6.0 In India

Dr.Sandip Nimbalka K

Marketing 6.0 represents a post-digital marketing paradigm where organizations move beyond basic digitalization toward intelligent, human-centric, sustainable, and trust-driven marketing systems powered by AI, automation, data ecosystems, and responsible innovation. While India has witnessed rapid digital adoption acro...

The Future of Marketing: Harnessing Digital Transformation, AI, and Big Data for Personalized Strategies and Consumer Insights

Runping Du · Qingxiao Du

This essay explores the significant impact of digital transformation on marketing strategies over the next decade. As digital technologies, including artificial intelligence (AI), big data analytics, and machine learning, continue to evolve, businesses are increasingly able to personalize marketing messages and improve...

Combining experience marketing with influence marketing can lead to an increase in digital brand awareness

Almeida e Souza, Carolina · Costa e Silva, Susana · Shimabukuro Sandes, Fabio

Objective: This work aimed to discuss how the combined strategy of experiential marketing and influence marketing can lead to an increase in a brand's digital brand awareness. By combining elements of experience marketing with the dissemination through digital influencers, this project presents and discusses the positi...

Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach

Chenguang Wang 0002

ANALISIS PENGARUH DIGITAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Produk Oriflame di Kota Semarang)

May Lisa Trifiana · Susanti Wahyuningsih · Untung Widodo

This study aims to explain the influence of Digital Marketing and Influencer Marketing on Purchasing Decisions through Brand Trust as an intervening variable on Oriflame product consumers in Semarang City and to determine the influence of Digital Marketing, Influencer Marketing, and Brand Trust on Purchasing Decisions....

A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting

Xuankai Lu

As the digital era develops further, digital marketing is more desirable than traditional marketing. Influencer marketing is now an essential component of brand marketing, and it is evolving into a marketing technique. However, for now, it appears many people do not have a clear idea of what this model consists of and...

Pemberdayaan UMKM melalui Digitalisasi dan E-Commerce

Abdul Mufid · Ahmad Rizal Maulidina · Eviana Nur Aisah · M Nurul Romadhon

This community service activity aims to develop the promotion and sales of MSMEs in Pringgoboyo village, Maduran sub-district, Lapmongan Regency. This village has various UMKM potentials but has only reached local marketing, namely traditional markets. In the modern era, digital marketing is growing rapidly with variou...

Pelatihan Meningkatkan Branding Melalui Implementasi Digital Marketing pada UMKM Aquascape (Aqua Menoreh Gallery)

null Edi Saputra · null Asfa Mutiara Ahmad Pabulo

This community service aims to develop digital technology mastery for MSMEs in entrepreneurship. To provide branding strength and increase market share, it is necessary to implement the use of social media for MSMEs so that their businesses can grow. The community service methods used include preparation, implementatio...