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null Budi Hartono · null Veronica Lusiana · null Kristiawan Nugroho · null Mohammad Riza Radyanto
Located in Getasan subdistrict, Semarang district, Manggihan village has 506 families. Most of the population works as farmers, cattle breeders and entrepreneurs. The problem faced is that micro, small and medium enterprises (MSMEs) cannot market their products widely. The superior products are mushroom chips, onion cr...
Gabriel Vieira Mendes Figueiredo · João Pinheiro de Barros Neto
Brazil has enormous, underexplored tourism potential. To identify how digital marketing can boost tourism, the authors chose to examine the city of Paraty—a touristic microcosm of Brazil. Digital marketing is a low-cost marketing strategy that can reach potential tourists anywhere. Its use by tourism entrepreneurs has...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The rapid integration of Artificial Intelligence (AI) into digital marketing has fundamentally restructured how brands discover, engage, and retain consumers. This paper presents a comprehensive analysis of AI-driven transformation across core digital marketing disciplines including Search Engine Optimization (SEO), pa...
Digital marketing is an integrated term used for marketing of products or services with the help of internet so marketers can reach the customers and sale their products. The basic motto of the manufacturer is make a brand image of their enterprises, enhance more prospective customers & the sale of products & services...
This study aims to find out how much digital marketing and green product influence the purchase decision at Mcdonald's Pancing. The research methodology used is a quantitative descriptive method. The population in this study is consumers of Mcdonald's Pancing. The technique for determining the number of samples used in...
Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promoti...
Aliya Yuniar Salsabila Setiawan Putri · Nur Maghfirah Aesthetika
The need for beauty products is very large and widespread. This beauty industry is most popular with young women at this time, so the role of social media is increasingly needed in online businesses. The purpose of this study is to analyze the urgency of Camille Beauty's digital marketing strategy as an effort to incre...
media and communicationsCamille Beautysocial sciencesDigital Marketing Strategy
Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according to which the rise of digitization and of social networks are changing the concept of marketing itself. The most impactful digital technologies have been digital platforms and brand communities, which have exposed compan...
Social Media Strategy9. Industry and infrastructureOmni-ChannelQualitative Study
The Covid-19 pandemic has greatly affected the economy in the global environment, especially in developing countries due to the limited use of digital technology. The main victims of the Covid-19 pandemic are Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a solution that can be taken by MSME to incre...
In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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