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Zakat collection is the main pillar of Islamic philanthropic institutions. During the pandemic, there has been an increase in the number of online transactions so it is important to know how to optimize zakat collection through digital marketing. The methodology used in this research is a literature study. The absence...
null Chanda Vedalla Putra · null Julia Ananda Caesaria · null Jonathan Jonathan · null Lia Willson · y 4 más
This study analyzes the digital marketing strategies between two leading digital banking applications in Indonesia, namely MyBCA from Bank Central Asia (BCA) and Wondr by BNI from Bank Negara Indonesia (BNI). The research focuses on comparing features, digital marketing strategies, as well as customer acquisition and r...
Rahmawati Rahmawati · Zubaidah Assyifa · Mifta Hasda · Rio Panji Saputra · y 1 más
This community service activity is aimed at the Young GenPreneur community as an effort to foster an entrepreneurial spirit through the use of digital marketing. The goal was to determine participants' level of understanding of digital marketing while simultaneously improving their entrepreneurial knowledge and skills....
It is to describe and develop a conceptual framework for research in trends in digital marketing that showcase the key points in the process of marketing as well as in the marketing strategy process where digital upbringing technologies are having and will have a revelatory impact. Using the framework we are organizing...
The purpose of this study is to evaluate, based on official statistical data, Romania's situation on SME marketing adaptation to the digital economy compared to 25 other European countries. The chapter will consist of three parts: Part 1, “Digital Economy”; Part 2, “Marketing of SMEs in the Context of the Digital Age”;...
economics and businesssocial sciences3. Good health
Tri Yuwono · Tatang Tajudin · Rony Nur Triwibowo · Herlin Natasya Sefiani · y 1 más
UMKM is an economic sector that has an important role in national development. However, MSMEs still face various challenges, such as low mastery of digital marketing and business legality. Therefore, the purpose of this community service activity is to provide digital marketing training and legal assistance for MSME En...
economics and businesssocial sciences16. Peace & justice
null Zainur Ridho · null Muhammad Jalaluddin Assayuthy
The purpose of this research is to examine the digital marketing strategies used by PT. Arudam 99 Cabang Probolinggo to increase the quantity of umrah participants. The approach used in this research methodology is descriptive qualitative, with the title "Digital-Based Marketing Strategies in Increasing the Quantity of...
MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This s...
Anna Fariyanti · Herawati Herawati · Yanti Nuraeni Muflikh · Suprehatin Suprehatin · y 1 más
Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decisio...
This study examines the effects of financial literacy and digital marketing transformation on MSME competitiveness and tests sustainability orientation as a moderating variable. A quantitative explanatory design was applied to 162 MSME owners, managers, and operational decision makers in Jakarta. Data were collected th...
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