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Mohammed Ali Sharafuddin · Meena Madhavan · Sutee Wangtueai
Inbound digital marketing strategies play a vital role in the tourism industry, significantly influencing visitors’ decision-making processes, enhancing tourist experiences, and ensuring post-consumption satisfaction. This study explores the effectiveness of digital marketing strategies in shaping tourists’ perceptions...
sustainable tourism developmentdestination service qualitysustainable tourismdevelopmentJF20-2112
Digital Marketing is always evolving and adapts with people because people themselves are the market. The innovation of this digital marketing is also evolving. Starting from Veronika, we can see Telkomsel x Indihome care about the future. This also counts that modernized content is a good content where we should prese...
The rapid development of digital technology has driven a transformation in global marketing practices, creating a need for a deeper understanding of research directions and approaches in digital marketing. This study aims to examine methodological trends and patterns in the scientific literature related to digital mark...
In digital marketing perspective, this chapter looks at how immersive technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) improve brand experiences among Gen Z engagement. It seeks to offer guidance on how to use these resources to successfully engage Gen Z customers. A conc...
Abstract: This article discusses how the COVID-19 pandemic has had a significant impact on the tourism industry and how digital marketing methods could be used to mitigate those consequences. The work investigates how digital marketing strategies have affected the recovery and resiliency of the tourism industry during...
Tourism Sectoreconomics and businesssocial sciencesDigital Marketing
null Tristan Omar Farouk · null I Putu Gde Sukaatmadja
This study aims to analyze the role of brand image in mediating the influence of product innovation and digital marketing on purchasing decisions at the “Duduk Makan” shop. The study refers to the Theory of Planned Behavior (TPB), which explains that product innovation and digital marketing can shape positive consumer...
Many Sambilegi hamlet MSMEs are business actors including catering businesses, processed fruit, household furniture, grocery stalls, handicrafts and many more. However, these business actors find it difficult in the field of marketing, especially during the pandemic all are required to use digital media. Because of the...
This article discusses how digital marketing can be used to create tourism demand in Vietnam and how Vietnam tourism has used digital marketing technologies to promote tourism more professionally and this has led to great achievements. Tourism in Vietnam is one of the industries most affected by the era of digital tran...
economics and businesssocial sciences8. Economic growth
The main aim of this study is to investigate the mediating role of brand awareness in the nexus between digital marketing and consumer intention in the Pakistani digital market. For this purpose, data is collected from university students actively involved in online shopping along with marketing managers of large onlin...
Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is...
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