Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

Pendampingan Digital Marketing bagi UMKM Pengrajin Kain Batik Guna Meningkatkan Angka Penjualan di Kelurahan Rungkut Menanggal, Kota Surabaya

Diska Putri Apriliandini · Erlin Widyastuti · Nahdila Trisna Dwi Saryono · Shally Urfa Ramadhania · y 1 más

Pesatnya perkembangan teknologi berimbas pada dunia pemasaran. Tren pemasaran di dunia beralih dari yang semula konvensional menjadi digital. Banyaknya kompetitor menjadi faktor bagi pelaku UMKM untuk masuk kedalam persaingan bisnis yang ketat. Dengan digital marketing transaksi jual-beli dapat dilakukan secara real-ti...

economics and business social sciences

• CV Firmos
• DOI: 10.54082/jamsi.420

Leer el documento

Artículo 2026 Revisado por pares

Digital Marketing and Financial Decision-Making: Analysing Behavioral Shifts among Modern Consumer

Ish Kumar Kewat · Jitendra Patel

Digital environments have fundamentally redefined the boundaries between marketing influence and financial decision-making, embedding persuasive stimuli directly into everyday consumer interactions. This study develops a theoretically integrated conceptual framework to examine how digital marketing mechanisms—particula...

media and communications social sciences

• International Meetings and Conferences Resear...
• DOI: 10.56334/sei/9.6.16

Ver ficha

Tesis de licenciatura 2023 Acceso abierto

Digitalni marketing u turizmu

Prpić, Matea

Ovaj završni rad istražuje koncept digitalnog marketinga u turističkoj industriji, s fokusom na ključne marketinške strategije koje se primjenjuju kako bi se postigla online prisutnost i provele kreativne kampanje. Digitalni marketing obuhvaća širok spektar digitalnih tehnologija i komunikacijskih kanala, uključujući i...

Društvene znanosti digitalni marketing Economics social media

• University of Rijeka. University of Rijeka, F...
• Croatia
• Croatian

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares 1 cita

Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive

Novalia Agung Wardjito ARDHOYO · Sunarto SUNARTO · Hifni ALIFAHMI

Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and...

media and communications 4. Education social sciences

• PT Keberlanjutan Strategis Indonesia
• DOI: 10.38142/ijesss.v4i4.655

Leer el documento

Artículo 2026 Revisado por pares

Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak

null Adi Hermawansyah · null Sudarmiatin Sudarmiatin · null Heri Pratikto

The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to​​ reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements,...

economics and business social sciences

• International Forum of Researchers and Lectur...
• DOI: 10.70062/harmonymanagement.v3i1.519

Ver ficha

Publication 2025 Acceso abierto

Enovate Trainings provides the best digital marketing course online with live projects, flexible schedules, and expert mentorship.

Enovate Trainings

Transform your career with Enovate Trainings' best digital marketing course online. Our institute provides a tailored curriculum that includes interactive classes, real-world projects, and 24/7 support from expert trainers. Learn the latest strategies and tools to make a mark in the digital marketing field.

training social sciences digital marketing education

• Zenodo
• English
• DOI: 10.5281/zenodo.14604728

Leer el documento

Other 2026 Acceso abierto

MARKETING PLAN FOR POITIONNING MADRID WINES IN THE SPANISH MARKET THROUGH INNOVATIVE DIGITAL STRATEGIES

Del Cura Díaz, Gabriela

This Final Degree Project develops a marketing plan to strengthen the positioning of Madrid wines in the Spanish market through innovative digital strategies. Using Las Moradas de San Martín as a case study, the project proposes actions focused on digital communication, customer engagement, wine tourism, and experienti...

Madrid Wines Digital Marketing Brand positioning Premium Wine Sector

• Universidad Rey Juan Carlos
• Spain
• English

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Implementation of digital marketing strategies. Problems and benefits to the financial sector

John Cardenas · Diana Martinez · Hanna Carreño

Introduction: Financial digital marketing relies on different electronic media to reach a greater number of people who could become potential clients of different financial corporations through it. The objective pursued is to identify the problems and benefits that it has brought to the financial sector in terms of the...

economics and business social sciences

• A & G Editor
• DOI: 10.62486/agma2025124

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares

Marketing digital através das redes sociais

Franciele Cristina Reis Ferreira · Gleison Guardia

Este artigo tem como principal objetivo destacar a crescente importância do marketing digital, com foco nas redes sociais, como uma estratégia fundamental no mundo empresarial atual. O impacto das redes sociais na decisão de compra dos consumidores, ao divulgar produtos por meio de estratégias de marketing digital, é i...

media and communications social sciences

• Research, Society and Development
• DOI: 10.33448/rsd-v12i12.43974

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Live Commerce and 'Cozy Aesthetic': Marketing Communication Strategies for MSMEs in Building Digital Loyalty

Nurtyasih Wibawanti Ratna · Teguh Priyo Sadono

The development of digital technology encourages MSMEs to adapt more interactive and experience-oriented marketing communication strategies. One emerging form of digital marketing innovation is live commerce, which enables real-time interactions between businesses and consumers. This study aims to analyze how the imple...

economics and business social sciences

• PT. Anagata Sembagi Education
• DOI: 10.62872/xdcgdf02

Leer el documento