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Digital Marketing

Patrice Seuwou

APPLICATION OF DIGITAL MARKETING IN CRISIS ENVIRONMENTAL CONDITIONS

Taras Hryhorcuk · Daria Petrovchan

The article considers the peculiarities of using digital marketing as an effective means of interaction with the market and its target segments in the conditions of permanent crisis phenomena that arise in recent decades. The essence of the concept of digital marketing in crisis, as a special type of activity and proce...

Digital Marketing Wujudkan Potensi Mahasiswa di Dunia Digital

Sumiati Sungkono

Using the Project Management Methods in Digital Marketing

Anton V. Zozulya · Natalya V. Titova · Danijela Ciric

Modern companies often use digital marketing technologies for promoting their products. The purpose of this paper is to increase the competitive advantages of marketing companies by means of application of the system of project management in digital marketing. Development of the system of marketing services, including...

Social Media and Marketing: Transforming Consumer Engagement in the Digital Era

Harshpreet Singh Saluja

ABSTRACT In today’s digital era, social media marketing has become one of the most impactful and cost-effective strategies for businesses aiming to build brand awareness and drive consumer engagement. With minimal investment, businesses can reach large audiences, enhance conversion rates, and gain valuable insights int...

ANALYZING CONSUMER BEHAVIOUR IN WHITE GOODS PURCHASES: INSIGHTS FROM DIGITAL MARKETING IN COIMBATORE CITY

S. Ganesan* & Dr. P. Pavithra**

Consumer behavior in white goods purchases has evolved significantly with the rise of digital marketing. This study analyzes the influence of social media, online advertisements, and influencer marketing on consumer decisions in Coimbatore City. The research examines key factors such as brand awareness, promotional off...

Pengaruh Penerapan Pemasaran Digital terhadap Pendapatan pada Usaha Mikro Kuliner di Kecamatan Kuantan Mudik

Engla Listia · Fenny Trisnawati · Hardisem Syabrus

This study aims to analyze the effect of digital marketing implementation on revenue of culinary micro-enterprises in Kuantan Mudik District. The method used in this study is a quantitative approach with a causal research type. The population in this study were all culinary micro-enterprises that use digital marketing,...

Not all tech is equal: Investigating the roles of AI, FinTech, and digital marketing in driving sustainable tourism

Karmawan Karmawan · Echo Perdana Kusumah · Darus Altin

The influence of digital technologies—specifically Financial Technology (FinTech) and artificial intelligence (AI)—on sustainability perceptions in the tourism sector was investigated, with a focus on the mediating role of digital marketing informativeness. Drawing on survey data from 250 Indonesian respondents across...

The Influence of Digital Marketing, Menu Diversity, and Service Quality on Customer Loyalty

Ufi Rumefi · Agus Andi Subroto · Jihad Agil Maulana Kusuma

The background of this research is based on the increasingly competitive culinary business landscape in the digital era, where digital marketing strategies, menu variations, and customer service play a crucial role in maintaining customer loyalty. This research aims to test and analyze the influence of digital marketin...

Pemanfaatan Teknologi Informasi untuk Meningkatkan Penjualan Produk UMKM Melalui Digital Marketing di Kelurahan Keranggan, Setu, Tangerang Selatan

Irmal Irmal · Muh. Sutoro · Oki Iqbal Khair

Micro, Small, and Medium Enterprises (MSMEs) or commonly known as SMEs, are an important sector in the Indonesian economy, especially in the Kel. Keranggan area of South Tangerang. In this digital era, the use of information technology, especially digital marketing, is the key to increasing MSME product sales. This pap...