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The digitalization of marketing has posed a challenge for today's marketing landscape. Customers are spending increasing amounts of time online, compelling businesses to adapt to the new rules of the online environment and engage with them through digital channels. This article explores key theories underpinning the im...
economics and businesssocial sciences12. Responsible consumption
Right now, the world is moving more and more towards the digital world. The internet is a universal resource. We currently live in a digital age. One of the newest technologies in the IT and marketing fields is digital marketing. Businesses from all over the world are now aware of the importance of marketing and need t...
The development of information and communication technology is able to drive the transformation of traditional marketing to internet-based marketing. Marketing digitalization was initially more researched in large companies, but was still limited digital marketing researched in SMEs. This research seeks to fill the res...
HF5001-6182Agriculture (General)economics and businesssocial sciences
Diera tahun melenial digital marketing sangatlah penting, Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi...
The development of science and technology (IPTEK) has made all aspects of human life turn to digitalization, including in the field of marketing. Digital marketing is a marketing technique that is carried out by utilizing electronic media or the internet, which can connect one person to another without time and distanc...
Digital marketing is essential in the retail sector, although research in this context is limited in Finland. Therefore, the study aims to investigate the role of digital marketing on customer behavior in Finnish retail superstores. The study considered a qualitative research strategy following constructivist philosoph...
social mediasocial sciencesconsumer behaviourmarketing research
The research is aimed at developing marketing strategies for halal meat and fish through digital marketing at PT Daya Desa Asasta. Digital marketing, or digital marketing, is a set of strategies to market goods or services through digital or online media, such as the Internet, social media, search engines, email, mobil...
ABSTRACT Digital marketing has become a fundamental driver of business performance in the modern competitive environment. This study examines the impact of digital marketing trends on business performance with reference to MD Infotech. The research focuses on key digital marketing strategies such as social media market...
Nilsah Cavdar Aksoy · Ebru Tumer Kabadayi · Alev Kocak Alan
The continuous development of technology makes marketing scholars and practitioners more dynamic and open to apply new approaches and make new investigations about digital marketing. One of these techniques, the VOSviewer science mapping, was used in this study. This technique is capable of processing thousands of data...
9. Industry and infrastructure11. Sustainability8. Economic growth7. Clean energy
The current study was intended to analyze the perceptions of the marketing professional toward digital marketing and digital marketing tools specifically in Saudi Arabia. Approach of this study was quantitative in nature, in which the primary sources were the marketing professionals and secondary sources were relevant...
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