Buscador de Tesis y publicaciones académicas

Employee Behavior in Sustainable Digital Marketing: The Role of AI Technologies in the UAE

Ahmad Ibrahim Aljumah · Mohammed Nuseir · Ghaleb El Refae

Sustainable digital marketing in the United Arab Emeritus (UAE) faces challenges in terms of balancing rapid technological adoption with long-term environmental goals. Many firms struggle to integrate eco-friendly practices into fast-growing online platforms. Limited consumer awareness and inconsistent regulatory frame...

OPTIMALISASI MANAJEMEN STRATEGI DALAM MENINGKATKAN KINERJA PELAKU BISNIS UKM PADA ERA EKONOMI DIGITAL

null Yusuf

The Covid-19 pandemic has had a major impact on the development of Micro, Small and Medium Enterprises (MSMEs). MSMEs must find the right strategy to survive. One of the strategies during the pandemic is digital marketing which allows MSME actors to market their products without being constrained by policies during the...

The Impact of DigitalMarketing on Small and Medium Enterprises (SMEs) Growth: A Systematic Review

Guerschom Landjohou · Edmund Christopher

Introduction: Small and Medium Enterprises (SMEs) are a cornerstone of global economic development but often face barriers such as limited resources, restricted market access, and high competitive pressure. Digital marketing has emerged as a transformative tool that enables SMEs to enhance visibility, improve customer...

Digital Marketing, Social Media And Influencers On The Recognition of Airline Brands

Mustika Sari · Muhammad Iqbal Firdaus · Muhammad Dafa Irfansyah

In the digital era, digital marketing, social media, and influencers play a crucial role in introducing brands to public. Internet technology allows for fast and accurate information dissemination, making it an effective and efficient tool for increasing brand awareness. The rapid growth of internet and social media us...

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Alexander Caraballo Payares · Jorge Luna · Adolfo Carbal Herrera

Background and objectives: This paper seeks to analyze the current state of digital marketing adoption by Small and Medium-sized Enterprises (SMEs) in Colombia and its consequent impact on these entities. To achieve this, the digital marketing strategies employed by Small and Medium-sized Enterprises across various sec...

Penyusunan Strategi Digital Marketing pada Usaha UMKM Permata Mart Kota Batam

Fendy Cuandra · Raymond Gautama Putra

This internship was carried out at Permata Mart, an SME engaged in the retail business of daily necessities and located in the Permata Baloi area, Batam City. The purpose of this internship was to assist Permata Mart in improving its marketing effectiveness through the implementation of digital marketing strategies. Th...

Digital Marketing Strategies for Agricultural Products in Enhancing Farmer Competitiveness: A Literature Review

null Mikhael Jibrael Balo · null Sanny Feria Juliana · null Feliks Arfid Guampe

Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farm...

ANÁLISE DAS MÍDIAS SOCIAIS COMO FERRAMENTAS PARA O MARKETING DIGITAL

Jean Carlos Macena Dos Santos · Lucas Andrade Silva · Karla Gonçalves Macedo · Miriam Pinheiro Bueno · y 1 más

O presente trabalho mostra a importância do marketing digital nas ferramentas remotas e sua utilização, buscando compreender quais os aspectos desse marketing que influenciam nas relações comerciais das empresas, bem como quais os procedimentos adequados e inadequados que estão sendo utilizados. Diante disso, buscou-se...

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Taufiq Rahmat · Dadan Sumantri

Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role.
 Aim – Th...

Target marketing : African American and Hispanic youth vulnerability to target marketing implications for understanding the effects of digital

Grier, Sonya