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Micro, Small and Medium Enterprises (MSMEs) have a significant role in supporting economic and industrial growth. However, there are still a number of problems that need to be overcome so that MSMEs can make optimal use of technology to increase business efficiency. One of the problems faced by MSMEs is choosing the ri...
The rapid growth of digital marketing has increased the demand for a competent workforce, while many vocational school teachers still face limitations in both theoretical understanding and practical implementation of digital marketing practices. This community service program aimed to strengthen the digital marketing c...
The impact of rapid technological development makes digital marketing a way to support MSME business development. With a digital marketing strategi and choosing the right media, it will make it easier for MSMEs to reach the target market. This is inseparable from the role of digital marketing to introduce and market pr...
Rizky Muhammad Fauzan · Molly Mustikasari · Yudi Haryadi
The rise of the digital era has made digital marketing strategies a vital component in influencing consumer behavior, including within the Sharia-compliant automotive sector. Dealer Syariah Mobilindo Bogor is one such business that has embraced digital approaches in its marketing activities. However, the effectiveness...
This article discusses the implementation of digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Sumbersari Village, Ciparay District, Bandung Regency. The background of this research is the limited knowledge and resources of MSMEs in utilizing digital technology for marketing. The purpose...
This article discusses the integration of e-business and digital marketing with Management Information Systems (MIS) to gain competitive advantage. Using qualitative methods, literature studies and library research, this article analyzes various literature and case studies regarding the application of SIM in e-business...
Anis Sya’bania · Maulidya Alfi Anita Zain · Agung Winarno · Agus Hermawan
The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come di...
A brand digital audit helps startups evaluate their online presence, marketing performance, and growth opportunities. By using Core Digital Audit Services and professional Digital Audit Services, startups can analyze website performance, marketing channels, and brand positioning. An Independent Brand Audit provides unb...
Munawaroh Munawaroh · Siti Nazihah Mahfudah · Rifdah Aulia · Muhamad Syamsul Ma'arif · y 6 más
This community service activity is motivated by the needs of female MSME actors in Salira Village to increase the competitiveness of amplang cracker products in the digital market. Although this product has tremendous market potential, the challenges in using digital technology for marketing hinder product reach and sa...
This study aims to analyze the influence of digital marketing capabilities on investment decisions of micro, small, and medium enterprises (MSMEs) in Sleman Regency, Indonesia, as well as to examine the role of MSME performance in shaping such decisions. Using a quantitative approach, data were collected through a stru...
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