Buscador de Tesis y publicaciones académicas

THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON DIGITAL MARKETING STRATEGY

null Savitha D · null Gagan R

Artificial Intelligence (AI) and automation are revolutionizing digital marketing by offering unparalleled personalization, efficiency, and decision-making capabilities. This research investigates the transformative role of AI in shaping marketing strategy, with a focus on consumer perception, ethical dilemmas, and ope...

AI Integration in Online Marketing: Transforming Strategies in the Digital Era

Pallavi · Subhash Kakkar · Saumya Satija

Abstract: Artificial Intelligence (AI) has redefined the dynamics of online marketing by enabling personalized customer experiences, predictive analytics, automated content generation, and data-driven decision-making. As businesses strive to adapt to rapidly changing consumer behavior and the proliferation of digital p...

ISSUES FOR INTERNET MARKETING MANAGEMENT

Dadaboyev Quchqor ,

Internet marketing management has become a critical element of enterprise development in the digital economy, enabling organizations to interact with customers more efficiently and expand their market reach. This study examines the theoretical foundations and managerial challenges of internet marketing, focusing on the...

Digital marketing in the tourism industry of Nepal : case: Caravana Himalaya

Shreesh, Indradeep

In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies like Caravana Himalaya. The main objective of this research is to help with Caravana Himalaya from th...

Content marketing and brand awareness

Ahmed Mankhi Gshayyish

Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the cali...

A Comparative Study of Traditional Marketing and Digital Marketing in Building Brand Loyalty

DR. ANIL NIVRUTTI PAWAR

DIGITAL MARKETING IN THE ARCHITECTURE AND CONSTRUCTION INDUSTRY

Marija Mihajlović · Ljiljana Stošić Mihajlović

Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and perfo...

Vam analysis of local e-commerce acceptance

Ferry Bakti · Ari Amir · Burham Isnanto · Agus Dendi

This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engage...

Analisis Digital Marketing Terhadap Keputusan Pembelian Konsumen di Era Modern

null Mustika Via Baharsah · null Munawaroh Munawaroh

Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by informatio...

Navigating Digital Leadership: How UK-Based Marketing Leaders are Redefining Brand Trust in an AI-Driven Era

Zaghmout, B. · Achi, F. C. · Ema, U. P.

This study examined the impact of ethical leadership in AI-driven digital marketing on brand trust among UK consumers. As AI transforms digital marketing through personalisation and predictive tools, concerns about transparency, data privacy, and consumer autonomy have become vital for sustaining trust. Data was collec...