Buscador de Tesis y publicaciones académicas

PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

Syahrudi Syahrudi · Abdul Azim Wahbi · Sahrudin Sahrudin

General background: MSMEs play a critical role in driving economic growth but often face challenges in financial management and digital marketing, hindering their competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many small enterprises, struggle with low digital literacy, which impacts their...

A Comparative Study of Digital Marketing Strategies of HDFC Bank and ICICI Bank with Special Reference to Customer Engagement

null Prof. (Dr.) Muktak Vyas

The rapid growth of digital technologies has significantly transformed the banking sector in India, compelling financial institutions to redesign their marketing approaches to remain competitive and customer-centric. This study presents a comparative analysis of the digital marketing strategies adopted by HDFC Bank and...

Adoption of Digital Marketing by Rural Entrepreneurs: Trends, Barriers, and Impact

Dr. Valmik Ashok Mendhkar · Abhishek Pokharkar

Abstract The rapid advancement of digital technologies has significantly transformed the way businesses interact with consumers, enhancing market reach, transparency, and growth potential. While digital marketing has been widely examined in urban and corporate contexts, its role in rural entrepreneurship remains relati...

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior

Shpresa Mehmeti Bajrami · Fidan Qerimi

Tourism digital marketing in Indonesia: Current issues, challenges and opportunities

Nenny Wahyuni · Budi Setiawan · Asep Parantika · Kadek Wiweka · y 1 más

Purpose of the study: Marketing strategies must evolve with shifts in customer trends, behavior, and technological advancements. Academically, marketing has long been a key area of interest for scholars. This study systematically analyzes research references on tourism marketing in Indonesia. Methodology: This analysis...

Analisis Penerapan Digital Marketing Pada Koperasi dan UMKM Untuk Meningkatkan Daya Saing Global

Asrika Winana Farida Ayu · Bahzatun Nur Harahap · Rizka Asrina

Perkembangan teknologi digital telah membawa perubahan yang signifikan terhadap pola bisnis dan strategi pemasaran di berbagai sektor ekonomi, termasuk koperasi dan usaha mikro, kecil, dan menengah (UMKM). Di era globalisasi dan persaingan pasar yang semakin ketat, kemampuan pelaku usaha dalam memanfaatkan teknologi di...

Content Marketing Pearls for Platforms

Wendy Lewis

ESG-ОРІЄНТОВАНИЙ МАРКЕТИНГ ЯК ДЕТЕРМІНАНТА РЕЗУЛЬТАТИВНОСТІ СТРАТЕГІЧНИХ РІШЕНЬ ТА СТІЙКОГО РОЗВИТКУ ПІДПРИЄМСТВА

Autoría no especificada

In the context of growing environmental, social, and governance challenges, enterprises are increasingly required to reconsider traditional approaches to marketing management and strategic decision-making. The intensification of global competition, stakeholder pressure, digital transformation, and the spread of sustain...

B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels

Sakura, Shioda

This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the client company. The purpose of the selected communication channel was to improve brand awareness...

Strategi Pemasaran Digital yang Efektif dalam Upaya Peningkatan Daya Saing UMKM Keduemas Kecamatan Kelapa Dua Kabupaten Tangerang Provinsi Banten

Abu Amar · Awaludin Affandi · Andi Sunandar · Monica Bramel Ari Azizah · y 2 más

Advances in digital technology have opened up vast opportunities for MSMEs to expand their marketing reach and improve their competitiveness. However, many MSMEs still do not optimally utilize the potential of digital technology. One of the MSME groups facing this challenge is the KEDUEMAS MSME in Kelapa Dua District,...