Buscador de Tesis y publicaciones académicas

Modern Marketing Management: Digital and Consumer Approach

Anisah, H. U. (Hastin) · Bait, J. F. (Jennifer) · Kesuma, T. M. (T.) · Nurhayati, A. (Ai) · y 5 más

modern marketing management. It covers the basic concepts and evolution of marketing management, consumer behavior and digital market trends, segmentation, targeting, and positioning in the modern era, consumer-based product development and innovation, pricing strategies in competitive and dynamic markets, integrated m...

Mr.

sandeep kumar

ABSTRACT Digital marketing changes the way companies sell their products. Managers of B2B companies are looking for answers how to deploy digital marketing strategies to boost their sales success. There is scarce research on most suitable online promotional techniques with regard to the B2B segment therefore this thesi...

The art of influencer marketing

Ana Cruz · Alex Fenton · Alexander Christov

Marketing e Comunicação Digital

Ferreirinha, Alexandra Maria Rocha

Este relatório reflete as atividades desenvolvidas ao longo do estágio curricular, realizado na agência Sistema 4, agência de comunicação, publicidade e marketing digital que se localiza na Praceta Joaquim Dias Ramada, Leiria. O estágio teve a duração de 8h00 diárias, de segunda-feira a sexta-feira, num total de 1040h....

Digital Marketing Adoption in SMEs: A Technology-Organization-Environment (TOE)-Based Assessment of Business Growth and Competitiveness

Eyeregba Equitozia May · Eboesomi Esther Bunmi · David Oyewumi Oyekunle · Williams Ogochukwu Ugbomeh · y 1 más

Adopting digital marketing approaches has emerged as a key factor in Small and medium-sized enterprises (SMEs) competitive advantage and business success. The Technology-Organization-Environment (TOE) framework is used in this study to evaluate the variables affecting SMEs' digital transformation. The degree and effica...

Digital transformation in rural small agribusinesses : a case study on Nirdev Kukhura Poultry Firm in rural Nepal

Bam, Rakesh

This thesis was conducted for Nirdev Kukhura Poultry Firm, a small family-owned poultry business in rural Nepal. The study focused on whether digital marketing can be implemented in a rural farm business where it had not been practiced before. The objective was to examine the market, customer behaviors, and the farm’s...

Marketing Multimedia and Applications: Engaging Audiences with Innovative Digital Strategies

Kuwata Muhammed Goni

This study dives into the domain of marketing multimedia and applications, with an accentuation on creative digital methods and their influence on audience engagement in the digital era. The exploration intends to examine the historical evolution, theoretical underpinnings, and pragmatic consequences of marketing multi...

Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview

Dr. A. Meenakshi · Dr. M. Senthil

In the era of rapid technological advancement, marketing has undergone a profound transformation driven by digital innovation, changing consumer behavior, and evolving societal expectations. This paper presents a comprehensive overview of digital transformation and emerging trends in marketing, examining the influence...

A Study on the impact of digital marketing on export growth

Abdul Moiz Sarwari · Juma Rasuli

O principal objetivo do marketing é ajudar empresas a aumentar o seu desempenho, colocando seus bens e serviços à disposição dos clientes. Atualmente, empresas competem intensamente entre si para se expandirem e garantirem sua existência a longo prazo no mercado. De acordo com o estudo de Ayyagari, Beck e Demirgüç (200...

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

R.A Marlien · Prisma Miardi Putri

Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online p...