Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

92.102 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2022 Acceso abierto Revisado por pares 10 citas

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

R.A Marlien · Prisma Miardi Putri

Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online p...

economics and business social sciences
  • Sekolah Tinggi Ilmu Ekonomi Al-Washliyah
  • DOI: 10.36778/jesya.v5i1.510
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares 3 citas

Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background Youth of racial/ethnic minority groups and lower-income households are disproportionately exposed to unhealthy food marketing on television; however, there is limited evidence concerning digital marketing. This study examined differences in Canadian youth’s exposure to digital food marketing by race...

health sciences medical and health sciences Research
  • Springer Science and Business Media LLC
  • Canada
  • English
  • DOI: 10.1186/s40795-025-01148-5
Leer el documento
Artículo 2024 Revisado por pares

The Application of Social Media in Digital Marketing

Kexue Yan

Social media can quickly share and communicate while building personal and community online identities and interactive platforms. It can reach almost everyone and effectively pro-mote brands, products, and services, attract potential customers, and encourage sales. It accelerates changes in the environment shared by en...

media and communications social sciences
  • Scientific Open Access Publishing
  • DOI: 10.70088/45da7c55
Ver ficha
Artículo 2026

Impact of Social Media Marketing on Digital Consumer Buying Behavior

Tople, Snehal Roshan

Abstract: In the digital era, Social Media Marketing (SMM) has become a powerful tool that influences consumer buying behavior. Social media platforms such as Facebook, Instagram, YouTube, and WhatsApp are not only used for communication but also for marketing and shopping. This research paper studies the impact of soc...

  • Zenodo
  • English
  • DOI: 10.5281/zenodo.21438071
Ver ficha
Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Strategies of Modern Islamic Boarding Schools

Badrut Tamam · Titi Kadi

e aim of this study is to identify the digital marketing strategies implemented by Al Azhar Balikpapan and Al Mazaya Paser and to assess their effectiveness in strengthening institutional visibility and trust. The research employed a qualitative descriptive method using a multisite design, supported by observation, in-...

social sciences education
  • Omah Jurnal Sunan Giri, INSURI Ponorogo
  • DOI: 10.37680/scaffolding.v8i1.8907
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Inovasi Pengembangan UMKM Citruk di Desa Ranca Iyuh Kabupaten Tangerang Melalui Digital Marketing

null Sudrajat · null Taufik Hidayat · null Fithri Wulandari · null Rifal Multinsyah · y 1 más

Penelitian ini berfokus pada inovasi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) citruk di Desa Ranca Iyuh, Kabupaten Tangerang, melalui penerapan digital marketing. Desa Ranca Iyuh memiliki potensi ekonomi yang belum sepenuhnya tergali, khususnya dalam sektor UMKM, yang memproduksi citruk, makanan ringan berb...

economics and business social sciences
  • Universitas Buddhi Dharma
  • DOI: 10.31253/ad.v5i1.3561
Leer el documento
Libro 2024

Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad

Yoesoep Edhie Rachmad's book, "Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing" in 2024, offers an in-depth exploration of modern marketing strategies that leverage the power of social media and digital platforms. This comprehe...

media and communications social sciences
  • OSF
  • DOI: 10.17605/osf.io/bp3sj
Ver ficha
Artículo 2022 Revisado por pares 4 citas

Impact of Digital Marketing on Consumer Behavior in Pokhara

Baburam Lamichhane

In this era of digitization, where everything is just a click away from us, marketing has evolved a lot. With the increased use of technology, smartphones, the producers of goods, can now reach consumers all over the globe. Thus, reaching out to consumers through the internet is digital marketing. Digital marketing, th...

economics and business social sciences 12. Responsible consumption
  • Nepal Journals Online (JOL)
  • DOI: 10.3126/kicijssm.v1i1.50660
Ver ficha
Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Produktivitas Usaha Melalui Pemanfaatan Digital Marketing pada Emping Ketan Lumintu Kelurahan Sendangmulyo

null Nurul Juwariyah · null Nur Hasanah · null Titi Purbo Sari

One of the MSMEs in Sendangmulyo Village is the LUMINTU Sticky Rice UMKM in Sendangmulyo Village, Tembalang District, Semarang. MSMEs still use traditional marketing strategies so that marketing reach is still not wide enough and businesses are less developed. Likewise with the UMKM Emping Ketan Lumintu which until now...

economics and business social sciences
  • Institut Teknologi dan Bisnis Semarang
  • DOI: 10.54066/jkb.v3i1.3007
Leer el documento
Other 2026

Evaluating the Role of Influencer Marketing in Enhancing Brand Growth for New Entrepreneurial Ventures

Godawenna Nipuna Arachchige, Danushka · Chowdhury, Sandhan

The aim of this thesis is to analyse how effective influencer marketing is in order to improve brand development for the startup ClippingKlub, which focuses on providing professional photo editing and digital creative services. The study specifically investigates the influence of the influencer marketing on the brand a...

social media social sciences branding strategic planning
  • Finland
  • English
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp