Buscador de Tesis y publicaciones académicas

Developing a Marketing Strategy for Private Colleges in 2026

Erlan Gantira

Competition among private colleges in attracting new students has continued to intensify along with the increasing number of higher education institutions and changes in the behavior of younger generations in the digital era. These conditions require universities to develop marketing strategies that are more adaptive,...

Digital Vigilance in the Modern Era: The Role of Cyber Oversight in Digital Marketing Effectiveness and Business Continuity Management

Dr. Emad Ali Kasasbeh

His study aimed to examine the role of digital vigilance in the modern era and its impact on both digital marketing effectiveness and business continuity management, within the context of cyber oversight. The research was conducted on a population of 32 Jordanian pharmaceutical companies, from which a sample of 11 comp...

Digital Marketing Professional Certification Assessment

Yoesoep Edhie Rachmad

In the contemporary digital economy, the landscape of marketing has undergone a profound transformation, evolving from a transactional and channel-based practice into a dynamic, data-driven, and human-centered ecosystem. As organizations navigate the complexities of digital platforms, algorithmic environments, and rapi...

The Transformative Role of Digital Marketing in Driving Sales Outcomes in the Fashion and Garment Sector

DR. PANKAJAKSHI R · NARASIMHAMURTY C A

This study examines the impact of digital marketing on sales performance in the fashion and garment industry, focusing on evolving strategies, consumer engagement, and sector-specific challenges. With the shift from traditional to digital platforms, brands leverage social media, influencer collaborations, SEO, and data...

Pendampingan Strategi Branding dan Digital Marketing untuk Meningkatkan Daya Jual Produk Pertanian di Desa Dander

null Dela Syahwa Fitriani · null Dewi Rochmayant

This Community Service Program (PKM) was carried out in Dander Village with the aim of increasing the marketability of agricultural products through assistance in branding strategies and digital marketing. The background of this activity stems from the low added value and limited market reach of agricultural products,...

Analysis of the Effectiveness of Digital Marketing Strategies on Customer Engagement on E-Commerce Platforms in Indonesia

Anggun Rianda Putri · Abdoel Hoer · null Rudiyanto

This study aims to analyze the effectiveness of digital marketing strategies in enhancing customer engagement on e-commerce platforms in Indonesia. The research focuses on examining how various elements of digital marketing, including social media activities, visual content, promotional personalization, and technology-...

PELATIHAN DAN PENDAMPINGAN PENGELOLAAN PEMASARAN MELALUI TEKNOLOGI DIGITAL DI DESA KALISUREN KECAMATAN TAJURHALANG BOGOR

Budi Suryowati · Fanny Suzuda Pohan · Aliesha Hayzavina · Putri Aryani

Bogor is a city with economic potential in the Micro, Small, and Medium Enterprises (MSME) sector. However, most entrepreneurs in Bogor have not optimally utilized digital technology to market their products. Based on the survey conducted, it was found that the community is reluctant to use digital media to promote the...

From Idea to Success: Modern Marketing Strategies for Startups

Messouci, Aymen

This book provides a comprehensive academic examination of modern marketing strategies for startups in the digital economy. It explores entrepreneurial marketing, branding, digital transformation, social media, SEO, growth hacking, and sustainable business growth through theoretical and practical perspectives.

How do the role of digital connectivity capabilities and heuristic thinking skills shape the development of digital marketing competency in Gen Z marketing students?

Jintanee Ru-Zhue · Narinthon Imjai · Tanakrit Yordudom · Jiraporn Kongrode · y 2 más

The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School

null Kusuma wijaya · null La Ode Almana · null Fitriyani · null Haldi Jofanda

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of st...