Buscador de Tesis y publicaciones académicas

Dampak Strategi Marketing Digital sebagai Transformasi Pemasaran terhadap Penjualan Krutuk Keritik

Lailia Afifah · Haifullah Hasanah · Innayah Innayah · Nadiyah Silmi Al Majid · y 1 más

Perkembangan teknologi digital telah membawa perubahan besar dalam aktivitas pemasaran, termasuk pada usaha mikro, kecil dan menengah (UMKM). Salah satu bentuk perubahan tersebut adalah penerapan strategi marketing digital sebagai transformasi dari pemasaran konvensional menuju pemasaran berbasis teknologi. UMKM Krutuk...

A Study On The Influence Of Digital Marketing On Consumer Behavior

S. M, Pradeepa

In today’s digital era, consumer behaviour is undergoing a rapid transformation due to the widespread use of digital marketing platforms. With constant exposure to online advertisements, influencer campaigns, social media promotions, and e-commerce offers, customers are no longer passive buyers but active decision-make...

Adaptasi Teknologi Digital Marketing di Dunia yang Semakin Terhubung

Styo Budi Utomo · Rifqi sandya · Randi Ramadhani · Mutiara Agustira

Kegiatan ini dilakukan untuk mengeksplorasi penerapan teknologi digital marketingdalam meningkatkan kewirausahaan dan kemampuan branding produk di kalangan siswa MASoebono Mantofani melalui program Pengabdian kepada Masyarakat (PKM). Program inimemberikan pelatihan dan edukasi tentang pentingnya digital marketing, deng...

Digital Entrepreneurship: The Role of Digital Marketing, Human Capital and Entrepreneurship Orientation On The Success of Small and Medium Culinary Business

Asmawiyah Asmawiyah · Afiah Mukhtar · Rahmat Rahmat

Background: In the digital transformation era, digital technology is one of the main strategies for business actors to succeed, especially in facing increasingly tight competition. By utilizing digital technology, entrepreneurs can reach a broader market, increase efficiency in operations, and optimize interactions wit...

The Effect of Digital Capability and Digital Marketing Capability on Firm Performance in Samarinda, Indonesia: The Mediating Role of Digital Innovation

null Umar Syafiq · null Eka Yudhyani · null Ummi Kulsum

The rapid advancement of digital technologies has transformed business operations and intensified competition, requiring firms to develop digital capabilities to remain competitive. This study aims to analyze the effect of digital capability and digital marketing capability on firm performance, with digital innovation...

Deep Journey Hierarchical Attention Networks for Conversion Predictions in Digital Marketing

Girim Ban · Hyeonseok Yun · Banseok Lee · David Sung · y 1 más

Improving Digital Service and Marketing Capabilities for MSMEs: Community Service at Brangkal Printing

null Yusriyah Rahmah

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, yet many still face challenges in adopting digital technology, particularly in services and marketing. Brangkal Printing, one of the MSMEs in Pandanlandung Village, demonstrated limitations in its customer service system and digit...

Pengaruh Digital Payment, Digital Marketing, Modal dan Literasi Keuangan terhadap Peningkatan Pendapatan Usaha Kecil di Kota Banjarmasin

null Pipit Angelia Widiarti · null Ibnu Sutomo · null Muhammad Hafizh

This study aims to analyze the influence of digital payment, digital marketing, capital, and financial literacy on increasing small business income in Banjarmasin City. The research approach used was quantitative correlation with a sample of 45 small businesses in the culinary sector determined through purposive sampli...

Analisi Strategi Digital Marketing Pada Produk Fashion Buttonscarves

null Erwin Permana · null Asmaa Nur izzati · Evrila Nur Azizah

As the digital ecosystem becomes more established, the business world has greater opportunities to reach wider markets. One of the popular business trends in digital media is the local fashion brand Buttonscarves. This research aims to analyze the digital marketing strategy for Buttonscarves products. The research was...

Pengaruh Kualitas layanan dan Digital Marketing Terhadap Keputusan Pembelian Produk Skincare MS Glow di Marketplace Shopee

Safitri, Melani · Saputra, Meliana Azizah

Tujuan dari penelitian ini adalah untuk mempelajari bagaimana konsumen memilih untuk membeli produk perawatan kulit MS Glow di platform Marketplace Shopee berdasarkan kualitas layanan dan digital marketing.Era digital yang berkembang pesat telah menghadirkan tantangan dan peluang baru bagi pelaku bisnis skincare, terut...