Buscador de Tesis y publicaciones académicas

The Effectiveness of Digital Marketing in Increasing Sales of MSME Products in Balikpapan

Indra Maulana · Dedy Rahmatullah · Nurfiza Widayati

This study analyzes the effectiveness of digital marketing in improving the sales performance of Micro, Small, and Medium Enterprises (MSMEs) at the East Kalimantan MSME Gallery in Balikpapan. A mixed-method approach is employed, combining quantitative and qualitative analyses. The sample consists of 30 MSMEs, divided...

IMPLEMENTASI DIGITAL MARKETING LAYANAN JASA KURIR JASKU DI MADURA

Mohammad Rifqie Zidane Maghrobie · Puspita Sari Sukardani

Hadirnya digital marketing semakin memudahkan para pengusaha untuk memasarkan produk atau layanan jasa mereka. Layanan Jasa Kurir atau yang lebih dikenal sebagai Jasku memanfaatkan sosial media sebagai kebutuhan mereka dalam memasarkan layanan mereka secara digital agar semakin dikenal luas oleh masyarakat Madura. Tuju...

Digitalni marketing u ugostiteljstvu

Staparac, Dragan

In the 21st century, as seen in many examples, every story of marketing begins with the word "digital". In this paper, the focus will primarily be placed on digital marketing (the so-called “e-marketing”), but as each page has two sides, the concept of digital marketing should be explained with two terms: “digital” and...

Improving Business Performance: The Influence of Entrepreneurial Characteristics and Digital Literacy through Marketing Capability

Desva Novianti · Marwan Marwan

This study aims to analyze the effect of entrepreneurial characteristics and digital literacy on the performance of culinary small businesses through marketing capabilities as mediation in Padang City. The existence of MSMEs is very important in creating economic stability, especially in the culinary sector, which is o...

Participation and Customer Involvement

Wilson Ozuem · Michelle Willis

Модель декомпозиции стратегического маркетинга (SMD Framework): методология разработки маркетинговой стратегии в цифровых компаниях

Artemii Romanchuk

AbstractThe development of marketing strategy in small and medium digital enterprises is constrained by the absence of a reproducible methodological instrument that enforces a consistent cascade from business objective to marketing metrics, funnel indicators, and channel budgets. Classical strategic marketing framework...

Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan

Suhita Whini Setyahuni · Linda Ayu Oktoriza · Nanda Adhi Purusa · Mahmud Mahmud

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikut...

<p><span>A Study on Accountable Artificial Intelligence and Digital Dharma: A Moral Framework for Sustainable Marketing</span></p>

Dr. Meena Kumari Panitapu

The increasing adoption of Artificial Intelligence (AI) in marketing has allowed organizations to improve personalization, predictive accuracy, customer engagement, and operational efficiency. Nevertheless, the growing dependence on AI-driven systems has also brought forth significant ethical issues concerning accounta...

The Digital Marketing Features of Spa Industry Establishments

Larysa V. Kuchechuk

In recent years, the spa industry has reached a new stage of development, entering the daily lives of many people. The widespread use of the Internet, in turn, has actualized the issue of using digital marketing especially to promote spa services. This article is aimed at identifying the features of digital marketing o...

The role of cloud technologies in forming the digital marketing paradigm

Autoría no especificada

The essence and types of cloud technologies used in digital marketing have been considered. The role and significance of cloud technologies in digital marketing have been analyzed. The specifics of the use of cloud technologies in digital marketing have been considered through the types of cloud environment deployment...