Buscador de Tesis y publicaciones académicas

PELATIHAN PENGELOLAAN DIGITAL MARKETING PADA KOMUNITAS SINKAPRENUER DI KOTA SINGKAWANG

Yohanes Gala Araftake Blikololong · Kasnur Saputra · Syska Gloria · Legawa Tegar Ramadhan · y 1 más

Abstract: Digital marketing is a form of marketing that utilizes digital platforms and internet technology to promote products and services to a wider audience. In the increasingly developing digital era, digital marketing has become an important component in business strategy because it can increase reach, cost effici...

Research Tendency of Digital Marketing in the Period Of 2011 – 2022: a Bibliometric Analysis

Gatot Wijayanto · Arwinence Pramadewi · Indri Yovita · null Jushermi · y 2 más

Digital marketing considered as an alternative of marketing strategies in the digital era since the technology has developed rapidly. This study aims to present a bibliographic as well as a bibliometric review regarding to the emerging tendency of digital marketing. A bibliometric analysis used to conduct this research...

The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty.

Fathorrahman Fathorrahman · Ummy Wahyuni · Zainurrafiqi Zainurrafiqi

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method....

Digital Marketing Strategy Research On Sport Brands: Case Of Lining And Xtep, China

Xiang, H. (Hao) · Darodjat, T. A. (Tubagus)

The purpose of this project is to determine the impact of digital marketing on Chinese sports brands through a case study of the integration and comparison of two Chinese sports brands-Lining and Xtep. Provide reference for these two brands to better use digital marketing. This is mainly by showing the digital marketin...

Digital Transformation and Environmental Sustainability: Environmentally Friendly Digital Marketing Solutions

Ali Gülbaşı

This study examines the impact of digital transformation on environmental sustainability from a digital marketing perspective and explores green digital marketing solutions. Digital transformation plays a strategic role in achieving environmental sustainability goals while reshaping the business models and marketing pr...

The Digital Marketing Revolution: Opportunities and Challenges for Enterprises Operations

Haoqian Zhang

The rapid emergence of a new generation of digital technologies has made the digital marketplace a significant force pushing social and economic transformation on a global scale. More businesses are choosing to quicken the pace of digitization in the post-epidemic environment. This study analyzes the effects that digit...

Digital Marketing Audit

Larsen, Lizette Vorster

Penggunaan Aplikasi Digital Marketing Dalam Upaya Pengembangan Umkm

null Zumrotul Fitriyah · null Rafael Kelvlin Sofani · null Crysanti Chandra Asia · null Muhammad Rizki Firmansyah

Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophist...

Effect of Consumer Behaviour on Digital Marketing

Agodi, J. E.

In today's digital landscape, understanding consumer behavior is crucial for businesses to develop effective digital marketing strategies. This study explores the nexus between consumer behavior and digital marketing, shedding light on the ways in which consumer behavior influences digital marketing outcomes. A qualita...

MACHINE LEARNING APLICADO AO MARKETING DIGITAL

Fernando Henrique Pereira · Renata Mirella Farina · Fabiana Florian

A presente pesquisa abordou o tema Machine Learning aplicado ao marketing Digital. O marketing digital é uma indústria que está constante vislumbrando novas oportunidades e desafios e entre eles adentra o uso do machine learning. Esta pesquisa tem como objetivo geral descrever como os algoritmos de machine learning pod...