Buscador de Tesis y publicaciones académicas

The Platformisation of Divorce and Digital Marketing Strategies: An Investigative Study

Ajayeb Abu Daabes · Elham T. Hussein

The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta

Clariza Orivia Ghaisani · Subhan Afifi

Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communica...

Child and adolescent exposure to unhealthy food marketing across digital platforms in Canada

Potvin Kent, Monique · Bagnato, Mariangela · Remedios, Lauren · Soares Guimarães, Julia · y 4 más

Abstract Background Children and adolescents are exposed to a high volume of unhealthy food marketing across digital media. No previous Canadian data has estimated child exposure to food marketing across digital media platforms. This study aimed to compare the frequency, healthfulness and power of food marketing viewed...

Pelatihan dan Pendampingan Digital Marketing dan Branding Produk bagi Pelaku UMKM di Daerah Istimewa Yogyakarta

Zikri Fachrul Nurhadi · Winda Wulandari

Dalam era digital, pemasaran tradisional telah beralih ke digital marketing yang berfokus pada branding produk. Kehadiran digital marketing menjadi penting bagi semua pelaku usaha, termasuk UMKM. Namun, di Daerah Istimewa Yogyakarta, para pelaku UMKM menghadapi keterbatasan dalam memanfaatkan potensi pemasaran digital....

SOSIALISASI DIGITAL MARKETING PADA MASYARAKAT PEDULI LINGKUNGAN

Rini Setiati · Qurotu Aini Besila · Dewi Syavitri · Pri Agung Rakhmanto · y 2 más

Masyarakat peduli lingkungan (Mapeling) di Cigombong adalah masyarakat yang telah banyak melakukan segala upaya untuk mengolah limbah lingkungan mareka, agar lingkungan bersih dan sehat. Salah satu kegiatan yang telah disosialisasikan dan diterapkan adalah pengolahan kulit buah dan sayuran menjadi eco enzyme. Produk in...

Digitaalinen markkinointisuunnitelma Opiston Kunkulle

Lehtinen, Sanna · Piispanen, Pinja

Opinnäytetyö on toiminnallinen opinnäytetyö. Opinnäytetyön tarkoituksena oli laatia toimiva ja käytännöllinen digitaalinen markkinointisuunnitelma hotelli-ravintola Opiston Kunkulle. Opiston Kunkku on vuonna 2019 perustettu pieni perheyritys, jolla ei ole ollut aikaisemmin markkinointisuunnitelmaa. Koronapandemian aika...

Adaptation of enterprise marketing activities to the conditions of relocation and remote work

Olena Havrylchenko · Yevhen Mazorenko

The article examines the specific features of adapting enterprises’ marketing activities to relocation and remote work conditions. It substantiates that relocation involves not only the physical transfer of production or managerial capacities, but also a comprehensive transformation of the marketing environment. The ma...

The Effect of Digital Marketing and Product Innovation on MSME Sales Performance in the Digital Economy Era

null Titis Sri Wulan · null Dewi Agustina Solihin · null Putri Ayu Permata Devi · null Saida Zainurossalamia ZA · y 1 más

This study investigates the effects of digital marketing capability and product innovation capability on sales performance among Indonesian micro, small, and medium enterprises (MSMEs) in the digital economy era. Using a quantitative, explanatory design, data were collected through a structured survey of MSME owners/ma...

Peningkatan Pemasaran UMKM melalui Pemanfaatan Digital Marketing di Dusun Barong Kulon, Desa Candi, Kecamatan Pringkuku

Catur Wahyono · Sarwono Sarwono

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economic growth, including in rural areas such as Barong Kulon Hamlet, Candi Village, Pringkuku District. However, limited market access and lack of information technology utilization remain major obstacles to MSME development. This stud...

Role of Digital Marketing in Consumer Perception and Brand Loyalty in the Indian Automobile Industry

Sagar, Sugam Kumar · Rastogi, Sanjay Kumar

Digital marketing has emerged as a significant factor influencing business practices across several industries, particularly in the automobile sector. In India, the automotive market is experiencing rapid digital transformation, where traditional promotional practices are increasingly being replaced by data-driven and...