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Digital Marketing and Social Media Marketing are the two elements which are separate diverse segments in the field of marketing. With the digital transformations and increase and in the use of the technology, the digital as well as the social media marketing segment has brought a massive revolution around the globe. Th...
industrial biotechnology9. Industry and infrastructure8. Economic growthengineering and technology
The study explores the distinctive aspects of managing marketing processes in enterprises that have undergone relocation due to wartime disruptions and economic instability, with a focus on the transition of marketing departments to remote operations. It highlights the concept of business relocation and its influence o...
Elena Viktorovna Sviridova · Maria Vladimirovna Shendo
The article focuses on the fact that the rapid development of digital technologies, the emergence of new digital platforms, new functional software allow marketing processes to develop more actively as a field of activity and integrate e-commerce into the lives of customers in accordance with the increased demand for i...
9. Industry and infrastructureeconomics and businesssocial sciences
This Research introduce a study regarding digital marketing and its strategies directed to a digital platform on Youtube. The focus of the study is the Magazine Luiza case and her character, Magalu, the company's digital influencer. Many aspects related to the shift from traditional marketing to digital marketing are n...
media and communicationsDissertationsMarketing na Internetsocial sciences
The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to...
O mercado imobiliário é um dos setores com mais peso da economia, onde o uso do marketing digital regista uma tendência crescente. Este tipo de marketing tem vindo a afirmar-se cada vez mais prioritário e relevante face ao marketing offline. Esta investigação visa compreender se a realização e execução de estratégias d...
Venda de imóveisProperty salesDigital marketingeconomics and business
Nataliia Lagodiienko · Valerii Nemchenko · Artem Melnikov · Yevgen Nemchyninov · y 1 más
The article examines the functioning of managerial decision-making mechanisms on digital marketing platforms in the context of the digital transformation of the economy. The relevance of the research topic is determined by the growing role of data, big data analytics, artificial intelligence, and digital platforms in e...
null Natalia Sari Pujiastuti · null Rafi Romadhoni · null Ahmad Dani · null Naila Intan Rahmabella · y 2 más
The rapid growth of digital technology has transformed marketing communication patterns across various business sectors, including the exotic reptile trade, particularly gecko businesses. Gecko entrepreneurs now leverage social media and instant messaging platforms specifically TikTok, Instagram, and WhatsApp as primar...
Digital transformation has become a central driver of competitive advantage in modern business environments, particularly through the integration of artificial intelligence in marketing processes. Organizations increasingly rely on AI-driven tools for customer segmentation, predictive analytics, personalization, and au...
Saepudin SAEPUDIN · Fuad AZKA · Muhammad Glenn YUNIFER
Purpose:Since the World Health Organization (WHO implemented the Coronavirus as a global pandemic, with case data in Indonesia as of June 29, 2020, with the number of confirmed cases reaching 55,092 people, it had a major impact on various sectors, one of which is the economic sector, especially MSME businesses. This s...
economics and businesssocial sciences3. Good health
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