Buscador de Tesis y publicaciones académicas

AN INTEGRATED APPROACH TO ENHANCING THE ECONOMIC EFFICIENCY OF MARKETING STRATEGIES FOR RETAIL ENTERPRISES

Oksana Shkolenko · Eleonora Tereshchenko · Valentyn Susidenko

The study aims to develop conceptual foundations and practical recommendations for improving the economic efficiency of marketing strategies for retail enterprises in the digital economy. The research's relevance stems from the rapid digital transformation of the market, necessitating adaptation of traditional marketin...

The impact of digitalization on the development of marketing strategy in entrepreneurship

Vladyslav Holub

The analysis of the role of digitalization in the development of marketing strategies in business is a relevant topic due to the widespread use of digital technologies in modern society. The forms, tools, and directions of an enterprise's work are changing rapidly, making the adaptation of marketing activities to marke...

Ethics in Digital Marketing and Social Media

Annmarie Hanlon

Digital Marketing Context: The lmpact of Black Swan's 7P Marketing Mix on Customer Satisfaction Across Consumer Segments

Yihan, Luo

PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN PENDAPATAN PETANI DI DESA BARABALI, KEC. BATUKLIANG, KAB. LOMBOK TENGAH

Zaena Sultona Osi · Vivin Laila Zuhro · null Heriyawan · Salvina Herawaty Puna · y 7 más

Workshop pelatihan dan pendampingan digital marketing merupakan salah satu kontribusi mahasiswa KKN dalam mengatasi permasalahan yang dihadapi masyarakat Desa Barabali. Kegiatan ini bertujuan untuk memberikan pemahaman dasar serta keterampilan praktis dalam memanfaatkan teknologi digital untuk memasarkan produk pertani...

the impact of digital transformation on marketing and quality of banking services in Iraq

Journal of Afro-Asian Studies, jass

This study examines the impact of digital transformation on the marketing and quality of banking services in Iraq. It identifies the challenges faced by public and private banks in implementing digital transformation. The research focuses on preparing human resources and educating personnel to optimize marketing perfor...

DIGITAL MARKETING IN THE ORGANIZATION AND PLANNING OF TOURIST TRIPS

Anna Shestakova

The article is devoted to the study of problematic issues of the development of digital marketing in the tourism industry, in particular in terms of determining the role of digital platforms and social networks in the organization and planning of tourist trips. The article analyzes the impact of important aspects of di...

A Study on Using of Marketing Strategy in Todays Scenario

Jyoti Kumari, Devashish Gautam

These studies delvelop into various aspects of marketing and its intersection with emerging technologies andethical considerations. Here's a summary of each:1. Marketing Strategy Research Analysis:• Focuses on assessing the current state of marketing strategy research.• Identifies challenges like limited studies and de...

Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan UMKM Naik Kelas 2025

Suharmiati Suharmiati · Toni Andrianto · Kusuma Dewi · Danti Astrini

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, baik dalam penyerapan tenaga kerja, peningkatan pendapatan masyarakat, maupun penguatan ekonomi lokal. Namun demikian, berbagai keterbatasan masih dihadapi oleh pelaku UMKM, terutama dalam pemasaran produk dan perluasan pasar...

Digital Political Marketing and Voter Participation in the 2024 Indonesian Presidential Election: A Bibliometric Literatur Review

Indah Khoirunnissa · Dian Eka Rahmawati

This study maps the development of academic literature on digital political marketing and voter participation in the context of the 2024 Indonesian Presidential Election using a bibliometric approach. Scopus-indexed publications were analyzed with VOSViewer through keyword co-occurrence analysis to identify conceptual...