Buscador de Tesis y publicaciones académicas

Comparative Study of Digital Marketing Communication Strategies of Somethinc, Scarlett Whitening, and Skintific Brands Through TikTok Live Streaming Media

null Nifta Alifatul Khotijah · null Andre Rohmanto · null Ign. Agung Satyawan

This study aims to analyze and compare digital marketing communication strategies used by Somethinc, Scarlett Whitening, and Skintific brands through TikTok Live. The research method used is a qualitative study by applying media content analysis methods using STP (Segmentation, Targeting, Positioning) and S-W-O-T (Stre...

A Systematic Review Of Business Ethics And Professional Implementation: A Literacy Study In Digital Marketing

Abd. Syakur · Retna Safriliana · Prihat Assih · Mujairimi Mujairimi · y 1 más

The digital era has fundamentally transformed the business landscape, with digital marketing becoming the backbone of many companies' strategies. However, this rapid development has also given rise to significant ethical complexities, demanding deep consideration of business practices and professionalism. This research...

Marketing in Telecommunications: From a Sales Concept to Digital Marketing

E. Kukharenko

The purpose of the study was to analyze the evolution of marketing concepts in the telecommunications business. The prerequisites for the introduction of marketing principles into the management practice of telecommunications companies are shown and the tasks implemented within the framework of the "sales" approach are...

Comparative Review of Marketing Performance Management Models - Classical Models vs Digital Marketing Models

Snezana Mojsovska Salamovska · Fiona Jusufi

The aim of this scientific paper is to present and analyse the fundamental differences and shared aspects in literature, regarding the measuring and evaluating marketing performance between the traditional and innovative digital marketing performance management models. Special attention is being paid to the need of the...

Digital Marketing and Entrepreneurship Development: A Special Reference to Maharashtra

Anuradha Bansi Walke · Dr. Parag Kadam

The rise of digital marketing has played a transformative role in entrepreneurship development in Maharashtra. By leveraging online platforms, businesses can expand their market reach, enhance customer engagement, and drive revenue growth. The state has witnessed a surge in e-commerce, performance marketing, influencer...

FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING .

Jushya Gandotra

Influence of Digital Marketing on Hospital and Patient Loyalty in Makassar Hospital

Nurfardiansyah Burhanuddin · Darmawansyah Darmawansyah · Syahrir A Pasinringi · Ridwan Amiruddin · y 1 más

Background: Competition in the industry is becoming more strict, demanding, and sick. In order to adopt effective marketing strategies, patients’ loyalty needs to be maintained. Digital marketing is becoming one of the main solutions in improving the patients’ experience as the direct contributors to patient loyalty. O...

The effects of digital marketing tools on intermediaries` satisfaction in Turkish marine insurance market

Kirazli, Tahir

Marketing has always been one of the most important functions of businesses. In today's world, it is inevitable that marketing has a strong connection with digital as the lives of people are getting digital day by day. Hence, marketing in digital, digital marketing in other words, is a new and rising concept of marketi...

Hyper-relevance in Digital Marketing

Aron Darmody · Alexander Dorohoi · Detlev Zwick

Dynamic Ai Marketing Capabilities: A Multilevel Analysis of Organizational Sensing, Seizing, Andtransforming in Digital Marketing Transformation

Roger Halaby