Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing terhadap Keputusan Pembeli Online

Mariyatul Qibtiyana · Hapzi Ali

Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which requir...

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed · Aumir Shabbir · Muhammad Pervez

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed digital marketing campaigns with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role of A...

The Digital Customer Journey

Frigenti, Pietro Paolo

Digital Marketing Strategy to Increase Brand Awareness in Start-Up Companies

Imam Pambudi · Nyoman Dwika Ayu Amrita · Putu Gede Denny Herlambang

Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods....

New perspectives on digital marketing, social entrepreneurship and serendipity in entrepreneurial marketing

SDAG Lab

New perspectives on digital marketing, social entrepreneurship and serendipity in entrepreneurial marketing

An Empirical Analysis Of Significance And Influence Of Digital Marketing Practices On Consumer Purchase Decision

Kajal Suthar · Dr. Rachita Jaiswal

With huge development in technology, the usage of Digital Marketing, Social Media Marketing and Search Engine Marketing gets increased. Digital Marketing is employed by the marketers to encourage the goods and services to the marketplace. Digital Marketing is an essential one for increasing the sale of goods and servic...

Analisis Dampak Digital Marketing Terhadap Keberhasilan Usaha UMKM di Era Digital

Karina Zahra · null Nur Adawiyah Harahap · Pitri Aulia Usman Lubis

Digital marketing has become a key element in marketing strategies for micro, small, and medium enterprises (MSMEs) in the digital era. This study aims to analyze the impact of digital marketing on the success of MSME businesses, especially in increasing sales and brand awareness. The results of the study indicate that...

Digital Marketing and Digital Marketing Mix

S. Umit Kucuk

Model of digital marketing to enhance marketing performance at Pontianak culinary MSEs

Ariadi Ariadi · Mahlia Muis · Cokki Cokki

Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation.Aim: This study explores the influence of digital...

Community Empowerment and MSMEs Quality Improvement Through Tandes Village Digital Assistance

Ekik Setyo Amalia Ramadhany · Muhimmatul Khoiro

Current technological developments have shown extraordinary progress. Many things from the life sector have used the existence of technology itself. The development of advanced technology is very rapid, one of which is in the economic sector, namely digital marketing. Business actors of Micro, Small and Medium Enterpri...