Buscador de Tesis y publicaciones académicas

Digital Marketing Management: Optimizing Social Media and Online Advertising for Business

Nany Librianty · Aryadi Aryadi · Rizqon Jamil Farhas · Fahmi Iqbal Firmananda · y 1 más

Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are stil...

Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village

Ritonga, Husni Muharram · Daulay, Muhammad Toyib · Erwansyah, Erwansyah · Mukti, Jihan Tri

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and re...

Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing

Hosein Zamani · Abdullah Naami · Karim Hamdi

ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content. This study aims to design a content marketing model to increase purchase intention in digital marketing. MethodologyFrom a philosophical point of view, this stu...

Digital Marketing in the System of Promotion of Organic Products

Iryna Novytska · Iryna Chychkalo-Kondratska · Maryna Chyzhevska · Hanna Sydorenko-Melnyk · y 1 más

The availability of digital technologies for a wide variety of companies opens up fundamentally new opportunities for the collection and analysis of information about markets and consumers, the implementation of marketing communications with customers and the formation of brand awareness. Digital marketing provides int...

The Effect of Digital Marketing and Lifestyle Towards the Users Decision on Mobile Learning (Ruang Guru) in the Industry 4.0

Basmantra, I. N. (Ida) · Widhiasthini, N. W. (Ni) · Purwita, I. A. (Ida)

This research aimed to determine the effect of Digital Marketing and Lifestyle on the decision of users of Mobile Learning (Ruang Guru) in industry 4.0. It was conducted in quantitative research design in which the data source was secondary data in the form of Ruang Guru user data. The data were collected through a que...

Social Media Branding Pada Produk UMKM Bumay Kacbaw Jaya Sebagai Upaya Sosialisasi Pemasaran Digital Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM)

null Ani Setiowati

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in developing and advancing the national economy. One step that can be taken to improve MSME marketing is through implementing a digital marketing strategy. UMKM Bumay Kacbaw Jaya, which is located on Jl. Kalikepiting Jaya IX No.8, Surabaya, East Java, is...

Artificial intelligence in the context of digital marketing communication

Bormane, Santa · Blaus, Egita

The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhanc...

Establishing the Minimum Media Time Sample Required to Obtain Reliable Estimates of Children’s Digital Media Food Marketing Exposures

Nicholson, Emily · Kelly, Bridget

The ubiquitous nature of food marketing on digital media likely has a profound effect on children's food preferences and intake. Monitoring children's exposure to digital marketing is necessary to raise awareness of the issue, inform policy development, and evaluate policy implementation and effect.This study aimed to...

The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products

Ade Kurniawati · Junita Lubis · M. Ali Al-Ihsan

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find o...

Content marketing:

Linchi Kwok