Buscador de Tesis y publicaciones académicas

The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products

Ade Kurniawati · Junita Lubis · M. Ali Al-Ihsan

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find o...

Digital Marketing As a Tool For Positioning the Artesanias Armev Company in Digital Media in the Canton Riobamba

Diego Enrique Hurtado Bermeo · Joshue Alexander Rodríguez Bustos · Luz Cevallos Encalada

This study was conducted to establish strategies based on a digital marketing plan to position the company ARMEV in the canton Riobamba since only 25% of consumers recognize the company. For this purpose, the company has developed a research with scientific rigor using deductive, systemic, and synthetic methods from a...

Utilization of Instagram in Increasing Marketing Productivity of Bitata Food MSMEs

Hamdani M. Syam · Maini Sartika · null Ghaitsa Al-Zahira Zulvita

This study analyzed the proper digital marketing communication via Instagram in increasing marketing productivity, the aim to explain the marketing communication strategy on Instagram using the Yin case study method on Bitata Food MSMEs for 90 days (September-November 2023 period) by applying The Circular Model of Some...

Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District

null Antonius Ary Setyawan · null Bobby Wiryawan Saputra

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is...

Replicating the atmosphere of a gift shop into the digital space : what makes good TikTok marketing good?

Käyhkö, Isabel

This thesis was commissioned by a gift & design shop in Amsterdam called By Popular Demand. By Popular Demand wanted to have a TikTok account of their own, accompanied with successful content to gain visibility in younger customer groups. The objective was to create successful marketing content for the business while f...

Pengaruh Digital Marketing dan Service Quality terhadap Keputusan Pembelian Indihome pada PT Telkom Jakarta Barat

Septiani, Anggi · Septiani, Fauziah

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan service quality terhadap keputusan pembelian indihome pada PT Telkom Jakarta barat. Jenis penelitian ini adalah kuantitatif sebanyak 100 responden. Penelitian ini menggunakan metode analisis kuantitatif, yaitu menggunakan analisis data secara mend...

The Impact of the Digital Economy on the High-Quality Development of Green Marketing in China's Manufacturing Industry: Applications of the Spatial Durbin Model

Li, Jing · Shen, Yan · Sun, Lili · Sun, Tao

The digital economy provides China's manufacturing industry with a pathway to establish new national competitive advantages and is an essential driving force for the high-quality advancement of green marketing. Utilizing data from 30 Chinese provinces from 2013 to 2022, this study employs the spatial Durbin model to in...

Pengaruh Digital Marketing, Harga, Kualitas Produk, Dengan Kepuasan Sebagai Moderasi Keputusan Pembelian Pada Fore Coffe Di Balikpapan

Nikolas Heru Marsianto · Dodi Saputra · Farista Cahya Andrianto · Andika Benu · y 1 más

This study examines the effects of digital marketing, price, and product quality on purchasing decisions at Fore Coffee in Balikpapan, with customer satisfaction acting as a moderating variable. The rapid growth of the modern coffee industry has encouraged businesses to adopt effective digital marketing strategies, com...

AI-Driven Marketing Strategies in the Digital Era

Jash Khatri · Hamed Taherdoost

Impacto de Marketing digital na NERC e a sua envolvente

Carvalho, Geordias da Graça Ananias de

O conceito de marketing digital resume-se ao uso prático e abrangente da internet, tendo em considerações as ferramentas de marketing, de forma a alcançar o maior sucesso nos negócios. Em relação ao contexto em que vivemos, o marketing digital tem-se tornado em uma ferramenta central nas implementações de estratégia de...