Buscador de Tesis y publicaciones académicas

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Rahman, Fadali · Sudarmiatin, Sudarmiatin · Hermawan, Agus

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital mar...

Penerapan Digital Marketing Untuk Usaha Mikro Kecil Menengah (UMKM) Pada Sari Fashion

null Silvyani

Pada era digitalisasi ini dapat memudahkan segala kegiatan, terutama dalam transaski jual dan beli. Masa pasca pandemi membuat masyarakat sudah mulai terbiasa sedikit demi sedikit dengan digitalisasi. Kemudahan masyarakat untuk membuka usaha juga sangat mudah. Perkembangan jumlah Usaha Mikro Kecil dan Mengengah (UMKM)...

Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom

Sampurno Wibowo · Imelda Paranata Nusopa

The development of information and communication technology has bought significant impacts in various aspects of human life, including in terms of connectivity and access to information. The utilization of internet-based digital technology for marketing products or services to consumers is growing, one of which is thro...

Έξυπνο marketing: αξιοποιώντας την τεχνητή νοημοσύνη για επιτυχία στο e-commerce της μόδας

KOUMANTAREA KONSTANTINA

Ο ψηφιακός κόσμος είναι η κύρια αρένα για τις επιχειρήσεις, ειδικά στον ηλεκτρονικό εμπόριο, λόγω της συνεχούς εξέλιξης των τεχνολογιών και της αυξανόμενης παρουσίας στο διαδίκτυο. Αυτή η εργασία παρουσιάζει μια ολοκληρωμένη ματιά στον ψηφιακό κόσμο του μάρκετινγκ, με εστίαση στον ηλεκτρονικό εμπόριο, αναδεικνύοντας τη...

Impact of digital marketing in tourism industry: A data driven marketing analytics approach.

Maksud Obitovich Kurolov · Sanjar Sobirjonov · Akbar Jumayev

EXPLORING THE SOUL OF ALGORITHMS: A DEEP DIVE INTO THE RISE OF VIRTUAL IN-FLUENCERS IN INDONESIA

null Betty Tresnawaty · null Muhammad Rif’at Al-Razi · null Maylanny Christin

The emergence of digital technologies initiated never-before-seen changes in the field of marketing, such as the introduction of virtual influencers. Cutting-edge computer animation techniques produce these personalities and are carefully crafted to interact with and sway the opinions of people online. This study inten...

Penerapan strategi pemasaran berbasis media digital pada usaha jasa logistik

Ni Made Budiastuti · Dewi Kartikaningsih · Ahmad Yani · Ajoe Kartika Mastaka

PT Trans Pratama Logistik is a company engaged in export, import, and domestic services. The purpose of this study is to analyze marketing strategies and digital media that influence the marketing process and analyze the benefits generated by marketing using digital media. In this study, the analysis and development of...

Pengaruh Pemasaran Digital terhadap Pertumbuhan Volume Penjualan Cabai Rawit di Kolaka Timur Indonesia

Rika Sulastri · Hartati Hartati · Syamsinar Syamsinar

This research investigates how the use of digital marketing contributes to the growth of bird’s eye chili sales in East Kolaka Regency. The research was conducted in 2024 with 30 chili farmers selected through purposive sampling. The variables studied included digital marketing practices (X) and the resulting sales vol...

Ethical and Inclusive Digital Marketing

Sónia Calado

This chapter explores how ethical and inclusive digital marketing strategies can foster meaningful customer engagement and loyalty among marginalized communities. It examines real-world campaigns targeting underrepresented populations, such as linguistic minorities, individuals with limited digital literacy, and cultur...

Penguatan Branding Digital Perajin Perak Celuk melalui Program Back to Roots #9

null A.A. Sg. Candra Permatasari · null Ni Putu Ayu Pirdayanti

Celuk Village in Gianyar is widely recognized as a center of high-quality silvercraft production; however, the challenges of digital marketing limit craftsmen’s ability to expand their market reach. The community service program “Back to Roots #9: Hope in Silver Piece” was conducted to enhance the digital branding capa...