Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies for Hotels in Medan: Facing the Economic Challenges of 2025

Yosua Parhorasan Manullang

The hospitality industry in Medan, Indonesia, faces significant challenges due to economic uncertainty, fluctuating consumer behavior, and increasing competition. This study examines the impact of digital marketing strategies on hotel performance, with a particular focus on Hotel Aryaduta Medan. The research investigat...

PEMANFAATAN DIGITAL MARKETlNG SYRUP JAHE MERAH DANGAU DATUK DI KOTA BENGKULU

Jusuf Wahyudi · Yanto Efendi · Yesi Indian Ariska · Nirta Vera Yustanti · y 1 más

Perkembangan tekhnologi beriringan dengan kemajuan ilmu pengetahuan,berdampak pada pergeseran pemasaran yang dilakukan dari yang konvensional ke digital marketing. Dangau Datuk yang merupakan salah satu UMKM yang salah satu produk yang dihasilkan adalah Syrup Jahe Merah, selama ini produk ini pemasaranya masih terbatas...

Early Adoption of Innovative Media into Digital Marketing Strategies: An Abstract

Kelley Cours Anderson · Kerry T. Manis

Digitalni marketing u turizmu

Lončarić, Lara

Razvoj Interneta doveo je do promjena u poslovanju pa se tako i pojavila potreba za digitalnim marketingom. Digitalni marketing postiže marketinške ciljeve pomoću Interneta i drugih tehnologija (e-pošta, web stranice) u kombinaciji s tradicionalnim medijima (TV, izravna pošta), a glavni oblici su SMS, televizija, radio...

Communication and digital marketing

Arsova, Monika

In an era of rapid digital transformation, communication and digital marketing have become inseparable components of modern business strategy. The shift from traditional, one-way communication toward interactive, data-driven, and customer-centric engagement has fundamentally changed how organizations build relationship...

THE ROLE OF TECHNOLOGY IN THE MODERN MARKETING ENVIRONMENT: TRENDS AND RESEARCH METHODS IN THE ERA OF DIGITAL TRANSFORMATION

Tetyana Dyachenko · Tetyana Gonchar · Valentina Artemchuk · Oleksiy Parokhnenko

Abstract. The article reveals the essence of the modern marketing environment in the modern digitization environment. The authors provide a literary opinion of the conceptual apparatus of definitions: "market", "marketing environment", "marketing environment", "macroenvironment of the market" and "marketing microenviro...

Integrating Digital Accounting Systems And Social Media To Enhance Marketing At PT. Juwara Satoe

Dwi Rahma Dani · Dea Verliana · Siska Zelia Mahesa · Putri Azzarah Permata Juri · y 1 más

Purpose: This study examines the implementation of digital-based Accounting Information Systems (AIS) to support product marketing at PT. Juwara Satoe, addressing the need for technological adaptation in small food enterprises. Method: Employing field work practice, data were collected through direct participation in o...

Digital Transformation of Pharmaceutical Marketing

Dr. Ambili M V*, Anudeep K, Shada P, Subin Surendran, Abdul Ashad K, Adwaith T

This study explores how digital transformation is reshaping pharmaceutical marketing, with a focus on digital marketing tools, artificial intelligence, and data analytics. Using primary data from 103 healthcare and industry professionals, the study finds strong awareness and acceptance of digital approaches, particular...

TOOLS FOR FORMING THE MARKETING COMPLEX OF RESTAURANT BUSINESS ENTERPRISES IN THE CONDITIONS OF DIGITIZATION

Iryna Bubenets · Yulia Krysko

The use of digital marketing tools in the formation of the marketing complex of restaurant business enterprises increases the competitiveness of establishments, optimizes customer interaction and increases profitability. The integration of modern digital technologies into marketing activities will increase the effectiv...

PELATIHAN DIGITAL MARKETING PADA KELOMPOK KARANG TARUNA DUSUN DRESI

Ahmad Fauzan Roid Al Ahnaf

Pelatihan digital marketing merupakan salah satu strategi pemberdayaan masyarakat yang relevan di era transformasi digital, khususnya bagi kelompok pemuda seperti Karang Taruna. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan anggota Karang Taruna Dusun Dresi, Desa Wagir Kidul dalam mema...