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The digital revolution has revolutionized the way organisations create and execute marketing strategies. In today's digital age, businesses have come to understand the significance of digital marketing in enhancing customer engagement, brand visibility, and staying competitive. The effectiveness of digital marketing is...
organisations (systems)social mediaeconomics and businesssocial sciences
Nova Rosa Indrawati · Aghisyana Dwi Inayah F · Rista Maria Hartono P · Muhammad Rizki Fadli · y 1 más
The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and...
With the rapid development of information technology, the wave of digitaliza-tion has profoundly changed the marketing landscape. Traditional marketing channels are facing challenges, and emerging digital marketing channels such as search engine marketing, social media marketing, content marketing, email marketing, and...
In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone...
This study investigates the impact of different digital marketing tools on the growth and sustainability of startups in Rangpur City, Bangladesh. With the proliferation of digital technology, entrepreneurs in Rangpur are increasingly employing strategies such as social media marketing, search engine optimization (SEO),...
Electronic computers. Computer scienceeconomics and businesssocial sciencesQA1-939
This study investigates the influence of digital marketing strategies on brand awareness among consumers. Through a comprehensive review of literature and empirical analysis, the study reveals the significant role played by various digital marketing channels such as social media, search engine optimization, and content...
This study aimed to evaluate the impact of digital marketing on customers and business management in Zain Telecommunications Company in the Kingdom of Saudi Arabia. The study sought to achieve several objectives, most notably: determining the effect of digital marketing on customer engagement and loyalty, evaluating th...
economics and businesssocial sciences8. Economic growth
In this article, the task is to present the optimal theoretical design of digital marketing and its tools for promoting goods and services in the digital business environment. Comparative characteristics of traditional and digital marketing are considered. The advantages that virtual marketing is gaining more and more...
This study investigates the impact of digital marketing strategies on the productivity of United Bank for Africa (UBA), focusing on social media marketing, content marketing, email marketing, and search engine optimization (SEO). Using a cross-sectional survey design and quantitative analysis, the research explores the...
The scientific paper of Product Marketing Strategy of Micro, Small, and Medium Enterprise (MSME) Through the Application of Digital Marketing is aims to discover the impact of digital marketing on the sale of MSME products, by comparing MSME that used digital marketing as a means of promotion and product sales with MSM...
Indonesiaeconomics and businesssocial sciences8. Economic growth
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