Buscador de Tesis y publicaciones académicas

Digital Marketing for NPOs

Edward Mudzimba · Fainos Chokera · Mercy Dube

Not-for-profit organisations (NPOs) are active participants in the global efforts of making the world a better place for all. The fluctuating political climate and shrinking space for civil society in many countries worldwide, coupled with the disruptions caused by the Covid-19 pandemic, have heightened fundraising woe...

AI-Augmented Digital Marketing: Case Study of Customer Acquisition Strategy and Workforce Implications in a Romanian SM

Selaru, Andreea Lavinia

This paper presents a case study of Oh!Salad, a Romanian SME in the healthy food sector, and its digital marketing strategy aimed at attracting new customers. In addition to examining traditional tools such as social media, influencer campaigns, and CRM segmentation, the article proposes how generative AI technologies—...

SPECIFICS OF DIGITAL MARKETING STRATEGY IN AGRICULTURE

Stipanović, Branka · Smoljić, Hrvoje

In the agricultural sector, the strategy of digital marketing encompasses a range of methods and tools aimed at promoting agricultural products and services. This strategy includes the use of online platforms such as websites, social media, and email to effectively reach the desired target audience. The automation of d...

Peran Content Creator dalam strategi Digital Marketing

Anda Yanny

Sebuah bisnis produk ataupun jasa akan dikenal oleh masyarakat luas melalui kegiatan promosi. Promosi yang dilakukan pada zaman sekarang ini adalah melalui digital marketing. Digital marketing sangat membantu dalam memperkenalkan produk dan jasa. Apalagi anak muda sekarang lebih menyenangi berbelanja secara on line seh...

Artificial Intelligence and Machine Learning Applications in E-Commerce, Digital Marketing, and Intelligent Supply Chain Systems

Autoría no especificada

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing e-commerce, digital marketing, and supply chain systems. These technologies enable businesses to offer personalized customer experiences, optimize marketing strategies, and streamline supply chain operations. AI-powered tools a...

Integrating Sustainable Digital Marketing Into MSMEs

null Efendri Waruwu

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling...

The Education on the Use of Digital Marketing to Increase Brand Awareness in BL Store Products in Wajo Regency Indonesia

Farida, I. (Ida) · Karyono, O. (Otong) · Sari, M. (Muspita) · Fitriani, F. (Fitriani) · y 1 más

This study aims to find out the level of education on the use of digital marketing in BL stor in increasing brand awareness. The data collection techniques used are primary and secondary data. The approach used is the qualitative approach. The results showed that digital marketing affects brand awareness where products...

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Ayşegül Sağkaya Güngör · Tuğçe Ozansoy Çadırcı

Innovative Strategic Integration of IoT and Digital Marketing for Sustainable Environmental Governance

Madhusudan Narayan · Ashok Kumar Srivastava · Ashutosh Sharma

Purpose: This study explores how integrating IoT and digital marketing can enhance sustainable environmental governance, addressing environmental challenges and supporting the achievement of sustainable development goals (SDGs). It aims to show how this combination can tackle environmental challenges and support (SDGs)...

Digital Marketing And City Branding Analysis Of Tourist Visits: Trust As A Mediation Variable

Arina Sovia

This study aims to test how big the analysis of digital marketing and city branding is on tourist visits to the Thousand Rumah Gadang tourist attraction in Solok Selatan with trust as the intervening variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents....