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92.108 resultados para «marketing digital»

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Artículo 2026 Acceso abierto Revisado por pares

Impact of Digital Marketing on Purchasing Decision : A Case Study of Kabul Province

Khalid Junbish · Shafiq Habibi · Shahidullah Safi

Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...

  • Stallion Publication
  • DOI: 10.55544/ijrah.6.4.2
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Artículo 2024 Revisado por pares

A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES

Ms. V. Pooja

This study investigates the effectiveness of digital marketing strategies with a focus on engaging audiences. Utilizing a descriptive research design, we explore various digital marketing approaches and their impact. Our sampling method employs Probability sampling, with a sample size of 274 participants. Through compr...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/isjem01873
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Artículo 2024 Acceso abierto Revisado por pares

Exploring digital marketing strategies in small-sized enterprises in Vietnam

Khanh Thi Ngoc Nguyen · Ngoc Thi Nhu Truong

Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perceptions of digital marketi...

HB1-3840 digital marketing strategies small-sized enterprises economics and business
  • Ho Chi Minh City Open University
  • DOI: 10.46223/hcmcoujs.econ.en.14.4.2742.2024
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Artículo 2025 Acceso abierto Revisado por pares

Research on Marketing Strategy of Technical Products of Coal Mine Enterprises in The Digital Information Age

Xiaodong Lv

Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and...

  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/b7bxhz29
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Artículo 2022 Revisado por pares

Pembuatan Otomatisasi Digital Marketing Instagram Yumaree Coffee

Gina Nurlatipah Perawati

Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization sys...

  • PT. Ebiz Prima Nusa
  • DOI: 10.62201/ez1tz832
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Artículo 2024 Acceso abierto Revisado por pares

SOSIALISASI DAN PELATIHAN DIGITAL MARKETING PRODUK UMKM DI DESA PUCANGGADING BANDAR KABUPATEN BATANG

Hasnan Afif · Anik Rahmawati · Imtiyaz Farras Mufidah · Jamal Jamal

This community service report aims to disseminate information about digital marketing for MSME players. This community service report aims to disseminate information about digital marketing for MSME players. This was carried out by the community service team in Pucanggading Village, Bandar District, Batang Regency, Cen...

media and communications social sciences
  • Asosiasi Idebahasa Kepri
  • DOI: 10.37296/jpi.v5i2.189
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Artículo 2022 Acceso abierto Revisado por pares

INTRODUCTION AND REALIZATION OF DIGITAL MARKETING TECHNOLOGIES INTO ECONOMIC ACTIVITY OF ENTREPRENEURIAL ENTITIES

Olga Makushok · Yuriy Tsymbalyuk · Vasyl Andrusiak

The article analyzes key factors of introduction and realization of digital marketing technologies into economic activity of business entities. The relevance of research is determined by the fact that in the modern world digital technologies are one of the decisive factors of successful promotion in practically any sph...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Limited Liability Company Publishing Service...
  • DOI: 10.25313/2520-2294-2022-8-8198
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Artículo 2024 Acceso abierto Revisado por pares

Analisis Penerapan Bauran Pemasaran dan Promosi Digital Marketing pada Dirgantara Travel

null Henny Henny

This study discusses the relationship between the marketing mix and digital marketing promotion. Researchers observed that the marketing mix and digital marketing promotion have an effective role in supporting progress in the business unit that is the object of research. The purpose of this study is to identify the app...

economics and business social sciences
  • Universitas 45 Surabaya
  • DOI: 10.30640/digital.v3i4.3897
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Capítulo de libro 2023 Revisado por pares 1 cita

Promoting Events and Festivals Through Digital Marketing Tools: A Conceptual Framework

Kodaş, Betül

In the digitalization of marketing, digital marketing tools are the best way to advertise and promote the products and services. In the context of events and festival, digital media is better than traditional media to promote the events using digital marketing tools such as social media networks, content marketing, sea...

Digital marketing economics and business social sciences Digitalization
  • Apple Academic Press
  • Turkey
  • English
  • DOI: 10.1201/9781003332213-10
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Artículo 2024 Acceso abierto Revisado por pares

The Role of Digital Marketing in Promoting Sports Marketing:Taking the Changes in NBA Marketing Methods as An Example

Zhuoli Yu

The 21st century is an era of high-speed wireless information dissemination, and new media dominated by network media and mobile phone media have shown a spurt in development. Social media is creating new ways of communication between fans, athletes, teams, and sponsors. Mobile technology is also changing the way fans...

  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/rw83ap16
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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