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Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...
This study investigates the effectiveness of digital marketing strategies with a focus on engaging audiences. Utilizing a descriptive research design, we explore various digital marketing approaches and their impact. Our sampling method employs Probability sampling, with a sample size of 274 participants. Through compr...
Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perceptions of digital marketi...
HB1-3840digital marketing strategiessmall-sized enterpriseseconomics and business
Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and...
Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization sys...
This community service report aims to disseminate information about digital marketing for MSME players. This community service report aims to disseminate information about digital marketing for MSME players. This was carried out by the community service team in Pucanggading Village, Bandar District, Batang Regency, Cen...
Olga Makushok · Yuriy Tsymbalyuk · Vasyl Andrusiak
The article analyzes key factors of introduction and realization of digital marketing technologies into economic activity of business entities. The relevance of research is determined by the fact that in the modern world digital technologies are one of the decisive factors of successful promotion in practically any sph...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study discusses the relationship between the marketing mix and digital marketing promotion. Researchers observed that the marketing mix and digital marketing promotion have an effective role in supporting progress in the business unit that is the object of research. The purpose of this study is to identify the app...
In the digitalization of marketing, digital marketing tools are the best way to advertise and promote the products and services. In the context of events and festival, digital media is better than traditional media to promote the events using digital marketing tools such as social media networks, content marketing, sea...
Digital marketingeconomics and businesssocial sciencesDigitalization
The 21st century is an era of high-speed wireless information dissemination, and new media dominated by network media and mobile phone media have shown a spurt in development. Social media is creating new ways of communication between fans, athletes, teams, and sponsors. Mobile technology is also changing the way fans...
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