Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

P Murali

The digital revolution has reshaped the competitive landscape for businesses of all sizes. For small businesses, digital marketing represents not merely an optional add-on but a fundamental component for survival and growth. This section explores the intersection of digital transformation and small enterprise developme...

Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia

Annisa Mardatillah · Sri Yuliani · Miharaini MD Ghani · Rosmayani Rosmayani

This study aims to produce a cross-cultural analysis of algorithm bias and local media in Indonesia and Malaysia as a marketing strategy for MSMEs to enhance marketing performance. It examines how algorithmic bias in digital marketing affects cultural relevance in Indonesia and Malaysia. Consumers are more likely to ac...

O IMPACTO DA COVID-19 NAS ESTRATÉGIAS DE MARKETING DAS EMPRESAS

Gustavo Barbieri Lima · Matheus Henrique da Silva Novaes

O objetivo central da presente pesquisa é investigar se os impactos sofridos pelos negócios, especificamente das empresas ALPHA, BETA e GAMA, devido à pandemia do Covid-19, resultou em um direcionamento maior para as estratégias de marketing digital, assim como analisar quais foram as principais ferramentas digitais ut...

The Effectiveness of Digital Marketing in Increasing Sales on E-Commerce in Indonesia

Firmannudin Firmannudin

This study aims to analyze the effectiveness of digital marketing in increasing sales in e-commerce in Indonesia. The background of the study is based on the increasing use of digital marketing strategies by business actors, but not all are able to experience a significant impact on sales results. This study used a des...

Increase in Production Capacity of Stirred Yogurt Using Konjac Glucomannan Stabilizer at UKM Sehati Purwokerto

Alwani Hamad · Totok Haryanto · Abdul Haris Mulyadi · Yeti Rusmiati Hasanah · y 1 más

UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant ob...

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

Belaj, Melanija

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing

Konstantinos Skagias · Dimitrios Belias · Labros Vasiliadis · Papademetriou Christos

Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study

Pinkie Anggia · Kaoru Sumi

Introduction: Special Issue on digital marketing and eCommerce

Luis F. Martinez · Francisco José Martínez-López · J. Christopher Westland

The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Arninda Arninda · Ferdy Firmansyah · Ryanti Ryanti

This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...