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In the present era, Artificial Intelligence has emerged as a new technology in digital marketing by improving customer engagement and personalized interactions. Tools like chatbots helps businesses understand consumer behavior and deliver them with customized contents. This study examines the role of Artificial Intelli...
This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...
This community service program aims to enhance the competitiveness of a small curtain business through digital marketing assistance. The home-based enterprise faces challenges in effectively promoting its products, due to lack access to e-commerce platforms, or social media management tools essential for modern marketi...
In the context of economic downturn and weakened consumer spending, the rapid development of digital-intelligent technologies presents new opportunities for industrial transformation. This study examines innovative marketing strategies for the real estate sector in the digital-intelligent era through case studies. The...
The aims of paper was develop a survival strategy with digital marketing innovation for the aluminum cookware home industry in the midst of competition between businesses in Suci Village, Panti District, Jember Regency. This paper used a qualitative method. The methods used in this community service activity are a part...
Alwani Hamad · Totok Haryanto · Abdul Haris Mulyadi · Yeti Rusmiati Hasanah · y 1 más
UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant ob...
agricultural biotechnologyagricultural and veterinary sciences
Juan R. GUTIERREZ-VELASCO · Jose T. MARIN-AGUILAR · Adriana E. RAMOS-AVILA · Javier E. VEGA-MARTINEZ
Companies worldwide have faced a quite discouraging reality ever since the SARS-CoV-2 pandemics started. In order for organizations to retrieve what they had accomplished hitherto and to build on their business once again, many of them have implemented digital strategies. This article analyzes the effect the digital ma...
null Bhakti Brata Anggara · null Dini Handayani · null Erry Yudha Mulyani
Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the...
Sara Serajpour · Majid Fattahi · Mohammad Reza Eghbal
An effective digital marketing model for the medical equipment industry can not only contribute to increased sales and market share but also enhance customer trust and loyalty. Therefore, the aim of this study is to examine and test the digital marketing model in the context of customer attraction in the medical equipm...
Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) giv...
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