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92.102 resultados para «marketing digital»

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Conjunto de datos 2026 Acceso abierto

ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING CUSTOMER ENGAGEMENT IN DIGITAL MARKETING

Adithyan Ks · Amrutha Santhosh

In the present era, Artificial Intelligence has emerged as a new technology in digital marketing by improving customer engagement and personalized interactions. Tools like chatbots helps businesses understand consumer behavior and deliver them with customized contents. This study examines the role of Artificial Intelli...

engineering and technology
Artículo 2026 Acceso abierto Revisado por pares

The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Arninda Arninda · Ferdy Firmansyah · Ryanti Ryanti

This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...

economics and business social sciences
  • Lembaga KITA
  • DOI: 10.35870/ijmsit.v6i1.6993
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Artículo 2026 Acceso abierto Revisado por pares

Enhancing the Market Competitiveness of a Curtain Small Business through Digital Marketing Mentorship

null Nurhayati · Yosi Suryani · Yudhytia Wimeina · Rahmat Eka Putra

This community service program aims to enhance the competitiveness of a small curtain business through digital marketing assistance. The home-based enterprise faces challenges in effectively promoting its products, due to lack access to e-commerce platforms, or social media management tools essential for modern marketi...

economics and business social sciences
  • Universitas Andalas
  • DOI: 10.25077/jwa.32.04.505-511.2025
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Artículo 2025 Acceso abierto Revisado por pares

Transforming Real Estate Marketing: Strategies and Innovations in the Digital Intelligence Era

Yuwen Zhang

In the context of economic downturn and weakened consumer spending, the rapid development of digital-intelligent technologies presents new opportunities for industrial transformation. This study examines innovative marketing strategies for the real estate sector in the digital-intelligent era through case studies. The...

economics and business social sciences
  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/rgxsn498
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Artículo 2025 Revisado por pares

The Strategy of Home Industry Survival with Digital Marketing Development and Training in Aluminum Industry in Suci Village, Panti District, Jember Regency

Ponti Primastuti Aulia Nugraheni · Sudarsih . · Susanti Prasetiyaningtiyas · Dan Diah Yulisetiarini

The aims of paper was develop a survival strategy with digital marketing innovation for the aluminum cookware home industry in the midst of competition between businesses in Suci Village, Panti District, Jember Regency. This paper used a qualitative method. The methods used in this community service activity are a part...

economics and business social sciences
  • International Journal of Innovative Science a...
  • English
  • DOI: 10.38124/ijisrt/25oct1146
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Artículo 2024 Acceso abierto Revisado por pares

Increase in Production Capacity of Stirred Yogurt Using Konjac Glucomannan Stabilizer at UKM Sehati Purwokerto

Alwani Hamad · Totok Haryanto · Abdul Haris Mulyadi · Yeti Rusmiati Hasanah · y 1 más

UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant ob...

agricultural biotechnology agricultural and veterinary sciences
  • Yayasan Ahmar Cendekia Indonesia
  • DOI: 10.35877/454ri.mattawang3223
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Digital marketing communication strategy as means to enhance digital branding

Juan R. GUTIERREZ-VELASCO · Jose T. MARIN-AGUILAR · Adriana E. RAMOS-AVILA · Javier E. VEGA-MARTINEZ

Companies worldwide have faced a quite discouraging reality ever since the SARS-CoV-2 pandemics started. In order for organizations to retrieve what they had accomplished hitherto and to build on their business once again, many of them have implemented digital strategies. This article analyzes the effect the digital ma...

economics and business social sciences
  • Editorial Espacios
  • DOI: 10.48082/espacios-a22v43n08p02
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Artículo 2026 Revisado por pares

Digital Marketing Strategy and Nurse Communication in Enhancing Patients’ Revisit Intention through Service Qual-ity

null Bhakti Brata Anggara · null Dini Handayani · null Erry Yudha Mulyani

Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the...

medical and health sciences other medical science
  • International Forum of Researchers and Lectur...
  • DOI: 10.70062/managementdynamics.v3i2.532
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Artículo 2025 Revisado por pares

Testing the Digital Marketing Model for Customer Attraction in the Medical Equipment Industry

Sara Serajpour · Majid Fattahi · Mohammad Reza Eghbal

An effective digital marketing model for the medical equipment industry can not only contribute to increased sales and market share but also enhance customer trust and loyalty. Therefore, the aim of this study is to examine and test the digital marketing model in the context of customer attraction in the medical equipm...

economics and business social sciences
  • KMAN Publication Incorporation
  • DOI: 10.61838/msesj.7.2.8
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Strategi Pemasaran Digital Dalam Meningkatkan Usaha Kecil Dan Menengah

null Suwandi Suwandi · null Wardah Sahrani Sibarani · null Lola Amalia Sibarani · null Syafitri Halawa

Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) giv...

economics and business social sciences
  • Politeknik Kampar
  • DOI: 10.59061/guruku.v1i4.501
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