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Kajian Strategi Pemasaran Digital Berbasis Sponsorship Marketing pada UMKM

Syarifudin Putra Alwindaru · Intania Syafira Mukhofifah · Moh Ilham Zanuba Suryo Negoro · Syifa Zahra Arista Afandi · y 3 más

Penelitian ini bertujuan untuk mengkaji strategi pemasaran digital berbasis sponsorship marketing pada Usaha Mikro Kecil & Menengah (UMKM). Dengan studi kasus pada Home Art Creative sebagai pelaku UMKM yang telah menerapkan strategi ini secara aktif. Metode penelitian yang digunakan dalam penelitian ini dengan adalah p...

Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products

Gumoyo Mumpuni Ningsih · Harun Rasyid · Natali Ningsih · Darminto Pujotomo · y 1 más

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A quali...

Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy

Weiliang Sun · Xing Zhu

In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital trans...

ADOPTION OF DIGITAL MARKETING STRATEGIES BY STUDENT ENTREPRENEURS IN ENTREPRENEURIAL UNIVERSITY: DETERMINANTS AND CHALLENGES

H Lamminlun Neihsial · Broto Bhardwaj

The purpose of the paper is to identify the various determinants and challenges in adoption of digital marketing strategies that can provide the platform for the student entrepreneurs to launch their products and services to digital customers in entrepreneurial university. The research mixed methodology includes the va...

Impact of Digital Marketing Strategies on Consumer Purchase Decisions in Tier-II Cities

S Anusha Nair, Deepak Varma, and Dr. Meera Joseph

Digital marketing has emerged as a powerful tool for businesses to connect with consumers in diverse markets. While much research has focused on its impact in metropolitan cities, there is limited exploration of its role in tier-II cities where consumer behavior is influenced by affordability, accessibility, and digita...

ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

Nour El Hoda Tarabah · Mohamed El Said Amin

In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies. For instance, digital marketing has the capacity to utilize AI advancements to a significant extent. In particular, nowad...

Cooperative Entrepreneurship and Innovation through Digital Marketing in Post Crisis: Contributions and Challenges for Moroccan Cooperators

Sfali, A. (Ali) · Sabri, R. (Rhita)

The post health crisis has significantly impacted the continuity of all businesses across the globe including cooperative businesses. Further, the shift in customer behavior in this crisis makes the digital marketing innovation a new managerial approach to this category. As a result, various challenges have curtailed t...

Impacto del Marketing Digital en el Sector Turístico en Canarias: el sector de la restauración. Regulación y Aspectos Jurídicos del Marketing Digital en el Sector Hotelero.

Huber González, Elena

Social Media User Behavior Prediction and Personalized Digital Marketing Model Based on Deep Learning

Tong Zhi

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Xu Huimin · Kim Juran