Buscador de Tesis y publicaciones académicas

Meningkatkan Kinerja UMKM Melalui Pemasaran Digital untuk Meningkatkan Produk Perusahaan

Yayan Listanto Alexander

Penelitian ini bertujuan untuk mengungkap beberapa strategi digital marketing dari produk baju bayi serta membuktikan efisiensi dari peningkatan kinerja UMKM melalui digital marketing. Penelitian ini menggunakan metode kualitatif deskriptif. Daya yang dinutuhkan sebagai pisau penelitian adalah data primer yang penulis...

ChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement

Tarabah, Nour El Hoda · Amin, Mohamed El Said

In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies. For instance, digital marketing has the capacity to utilize AI advancements to a significant extent. In particular, nowad...

Plan de marketing digital para la promoción y el posicionamiento del destino turístico Ludo

Delgado Oleas, Nancy Karla

Delgado Oleas, Nancy Karla; director de proyecto: Oliver González, Ana Belén

A Comparative Analysis of Traditional and Digital Marketing Based on Consumer Attitude and Brand Equity Preference of Women Readymade Garments with Special Reference to Srirangam Taluk in Tiruchirappalli District, Tamil Nadu, India.

R .ANDAL · Dr.A. SELVENDRAN

ABSTRACT Traditional marketing is a type of conventional mode of marketing that assists to reach out to a Quasi-aimed customers with different offline product ,price, Physical distribution and promotional Methods. The exchange of valuable objects or services in between atleast two parties include all activities that ea...

Gamification in digital marketing and marketing communication

Autoría no especificada

Применение геймификации в современном маркетинге является ключом к успешности продвижения новых атрибутов в интернете.

Guest Editorial: A special section on digital marketing

Hatice Kizgin · Anabel Gutierrez Mendoza · Bhavini Desai · Delia Vazquez · y 1 más

CREATIVITY IN DIGITAL MARKETING

Olena Boienko · Tetiana Yanchuk · Olha Fedchenko

The purpose of this paper is to explore the significance of creativity in digital marketing and its impact on the success of marketing campaigns. The present article aims to explore the concept of creativity in digital marketing, to evaluate its impact on campaign success, and to identify the key elements that make the...

Navigating the Digital Marketing Landscape: The Role of AI and Emotional Storytelling in Consumer Engagement

Jayakumar Manoharan

This paper explores the intersection of Artificial Intelligence (AI) and digital storytelling in marketing, focusing on how AI-driven techniques can enhance emotional attachment and influence consumer behavior. With the rapid advancement of AI, its integration into marketing strategies has become crucial, particularly...

A STUDY ON DIGITAL MARKETING STRATEGIES OF THE EDUTAINMENT SECTOR: A CASE STUDY OF GIGGLE TOWN

Khalil, Adnan · Khan, Raza · Rashid, Sarah

With the growth of the edutainment industry, developing countries in Asia have seen a significant increase in this sector in recent years. Although Pakistan has been a latecomer to this emerging industry, it faces challenges in effective marketing strategies, limiting its appeal to potential customers. The concept of e...

Empirical Analysis of Digital Marketing on the Purchasing Habit of Conservative Digital Users of Common Social Media

Mohammed Saleh · Zara Bukar Mustapha · Bitrus Kolo Ndirmbitah

This study examines how digital marketing affects conservative social media users' shopping choices. A 2023 Google questionnaire collected data on ease of use, convenience, consumer intention, security concerns, and uncertainty. Structural Equation Modeling (SEM) was used to evaluate the data. Digital platforms and e-c...