Buscador de Tesis y publicaciones académicas

Digital marketing maturity and ICT-based marketing capabilities in Indian tourism and hospitality organizations

Dinesh Dhankhar

Technology Driven Marketing Research in a Digital World: Implications for the Role and Scope of Marketing Research

Anothai Ngamvichaikit

Creative Real Estate Marketing Strategies: Enhancing Buyer Engagement through Digital Innovation and Experiential Approaches Background and Need for Innovative Marketing

Zwayyed, Zena

Digital marketing practices, content management strategies and employee marketing engagement: Basis for green branding framework

Dfezie Torres-Tipan

An analysis of mobile marketing trends within the broader scope of digital marketing

Rajeev Kumar · Abhimanyu Upadhyay

Role of Digital Marketing Tactics in Enhancing Financial Performance in E-Commerce Enterprises

Lakshmi S. R. · N. Manasa

In recent years, the exponential growth of e-commerce has revolutionized how businesses operate and interact with consumers. This surge in online shopping has been accompanied by a parallel rise in digital marketing strategies employed by e-commerce companies to attract, engage, and retain customers. Digital marketing...

<b>Exploring Digital Marketing Adoption and Practices in Nigeria’s Fishery Market: Insights from Entrepreneurial Experiences</b>

Abiola Titiloye Tairat · Isa Olalekan Elegbede · Moriam Obalola · Simbiat Atinuke Yinusa · y 2 más

Purpose: This study explores the adoption and practices of digital marketing among entrepreneurs in Nigeria’s fishery market, focusing on how social media platforms influence advertising, customer engagement, and business growth. Case studies from the maritime sector, such as fisheries, were scrutinized to show how dig...

Marketing Intelligence: Boom or Bust of Service Marketing?

Lies, Jan

Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed to the optimization of customer experiences, e.g., supported by mobile, personalized, and cust...

Digital Marketing in Finance: Role of Digital Media in Financial Inclusion with Special Reference to Domestic Help

Kashish Jain · Dr. Preeti Sharma

ABSTRACT This study employs both qualitative and quantitative approaches to examine academic papers and literature related to the last ten years, mostly obtained from databases like Google Scholar. The research highlights the importance of applying combined digital marketing practices and conforming to external changes...

Pemberdayan Masyarakat Melalui Pelatihan Digital Marketing Pada Kwt Berani Sukakarya Kota Sukabumi

null Sri Nurhayati · null Tuti Lisnawati · null Yani Nura’eni · null Wieke Tsanya Fariati · y 5 más

Dalam era digital yang semakin dominan, pemberdayaan masyarakat melalui teknologi informasi menjadi kunci kemajuan ekonomi. Penelitian ini mengkaji dampak transformatif pelatihan digital marketing terhadap Kelompok Wanita Tani (KWT) Berani Sukakarya di Kota Sukabumi. Menggunakan pendekatan kualitatif dengan observasi p...