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Entrepreneurial marketing has been conceptualized to address challenges encountered by small and medium-sized enterprises (SMEs), particularly those operating with limited resources and under dynamic environmental conditions. This study investigates the extent to which entrepreneurial orientation and market orientation...
digital marketing capabilityemerging marketsmarket orientationHF5001-6182
This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of da...
medical and health sciencesclinical medicineeconomics and businesssocial sciences
Digital marketing is the utilization of various electronic media by the marketers to promote their products and service in the market. This generation is widely moving towards digital marketing that involves all types of buyers and sellers under one platform. Through digital marketing many customers are repeatedly shop...
The purpose of this article is to determine the contribution of digital marketing technologies to improving the quality of high-tech products in Kazakhstan, as well as to identify prospects for improving quality management practices in high-tech projects in Kazakhstan using a digital approach to marketing. Based on int...
Dina Octaviani · Sigit Sugiardi · null Rustam · Dini Oktarika
MSMEs in Kubu Raya Regency operate in a regional business environment where digital platforms are increasingly used to expand market reach, maintain customer relationships, and respond to changing consumer behavior. However, differences in digital marketing capability and data literacy may limit how effectively MSMEs c...
At present, millennials have become the main luxury consumers. With the development of the digital economy, people’s consumption concepts and behaviors are undergoing profound changes. In the digital environment, luxury marketing approaches are facing new challenges and changes. Luxury brands not only need to use digit...
In the digital age, understanding the marketing mentality of consumers is essential for effective marketing strategies. This abstract explores the marketing mentality and examines the disparities between Millennials and Gen Z consumers in terms of digital marketing. The marketing mentality encompasses consumers' attitu...
Daniella V. Mushka · Viktoriya M. Bondarenko · Nazariy M. Popadynets
This scientific article considers the constantly growing role of digital marketing in the overall range of business marketing activities in the modern world. The historical aspect of development and implementation of digital marketing is outlined in the first part of the article. The article considers the chronology of...
This community service activity aims to address marketing problems and improve the skills of home-based entrepreneurs in using technological assistance to market their products. Home-based businesses in Karanganyar Village require technology-based business development to be able to compete with their competitors. Obser...
The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's current state in a variety of ways and to draw future conclusions about its many aspects. The study ex...
economics and businesssocial sciencesDigital MarketingEvaluating Current
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