Buscador de Tesis y publicaciones académicas

Digital Competence and Strategic Agility With Market Orientation Mediation on Sustainable Marketing Performance Among MSMEs

M.E. Yuni Rahayu · Tri Hadi Sulistyanto

This study examines the influence of digital competence and strategic agility on sustainable marketing performance through the mediating role of market orientation among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Market Orientation Capability Theory, the study explores how organi...

“The Influence of Digital Marketing on Business Startup”

ARUN KUMAR

ABSTRACT This paper examines “The Influence of Digital Marketing on Business Startup”. As the dependence of business on Digital Marketing sites for promoting their businesses, it is highly important to have an understanding about its role and influence for survival in today's competitive business landscape. The investi...

EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE

null Hepiana Patmarina · null Rosa Wulandari

This study aims to analyze the influence of digital marketing and price discounts on purchase decisions for Jiniso products on TikTok Shop. It seeks to examine both the individual and synergistic effects of these marketing mix elements within Indonesia’s dominant social commerce platform. This quantitative study employ...

PEMBERDAYAAN PELAKU UMKM DALAM PEMANFAATAN TEKNOLOGI DIGITAL MELALUI CONTENT MARKETING DI DESA BANJANYAR

Yesy Diah Rosita · Nicolaus Euclides Wahyu Nugroho · Zahra Salsabila · Andika Rizki Putra Pamungkas

In the era of digital transformation, content marketing has become an effective marketing strategy. However, MSMEs often have difficulty adapting to technology and digital markets, especially in Banjaranyar Village, Pekuncen District, Banyumas Regency. This MSME empowerment program aims to increase their capacity in ut...

Efecto del marketing digital en los clústeres regionales: estudio de casos en Colombia

Tarazona Montoya, Raúl Antonio

[ES] Esta tesis analiza la relación del marketing digital y el desarrollo de los clústeres regionales a través de tres estudios. El estudio se basa en un marco teórico que integra la literatura sobre marketing digital, clusters regionales y desarrollo económico. El primer estudio se titula "Industrial cluster and knowl...

Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges

Madalena Eça de Abreu

PLAN DE MARKETING CENTRADO EN PROPUESTA DE VIAJES A VENEZUELA Y LA INFLUENCIA DEL MARKETING TURÍSTICO EN EL DESCUBRIMIENTO DE NUEVOS DESTINOS

Napoli Esteban, Valentina

Trabajo de Fin de Grado que estudia el marketing turistico y la influencia del marketing digital en el descubrimineto de nuevos destinos para viajar.

Marketing of Library and Information Products and Services – A Reoriented Digital Marketing Approach

Chetan Sudhakar Sonawane · A Thirunnavukkarasu

The purpose of this paper is to provide a new reoriented approach to the Marketing of Library and Information Products and Services for the survival of the libraries in the future. The paper tried to explore digital tools and techniques as a part of the reoriented approach. Libraries and information centers struggle mi...

Digitaalisen markkinoinnin suunnitelma - Case : FitClub Finland

Hiltunen, Henna

The purpose of the thesis is to form a digital marketing plan for a company named FitClub Finland. The company offers online coaching services to consumers. The primary goal is to form a functioning plan that the company could use and follow to improve customer commitment. In addition, the goal is to offer new ideas fo...

AI Innovative Approaches in Personalized Marketing Strategies Through Prompt Engineering

Gul Ekinci

This paper explores the revolutionary impact of Artificial Intelligence (AI) and Machine Learning (ML) on digital marketing, focusing on the critical role of prompt engineering. By enabling personalized marketing strategies, prompt engineering enhances customer engagement, segmentation, and marketing automation. It emp...