Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING STRATEGIES FOR UZBEK STARTUPS: BEST PRACTICES AND FUTURE TRENDS

Esanov Jasurbek · Hakimov Jasurbek

In the context of rapid digital transformation, startups in Uzbekistan are encountering a complex interplay of opportunities and challenges in their efforts to implement effective marketing strategies; this paper critically examines prevailing digital marketing practices, delineates optimal strategic approaches tailore...

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication

Chandrani Singh · Manisha Pipariya · Anamika Singh

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book provides a holistic understanding of commun...

Proposed digital marketing plan for a hotel located in a small-town. Case Hotel Camino de la Sal: Plan de marketing digital propuesto para un hotel ubicado en una ciudad pequeña. Caso Hotel Camino de la Sal.

Moya Sánchez, Daissy · Cuevas Pinzón, Jhony Alejandro

En el mundo cada vez más conectado de hoy, los pequeños hoteles deben aprovechar el marketing digital para aumentar su visibilidad y atraer a una audiencia diversa. Sin embargo, muchos empresarios del sector turístico y hotelero se enfrentan a retos como la falta de competitividad, los bajos ingresos, la alta rotación...

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Agnihotri A, Bhattacharya S, Thrassou A, Yildiz H

Digital Transformation in Retail

Theresia Mennekes

Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

Praveen Gujar · Gunjan Paliwal · Sriram Panyam

PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN

Alya Swastika · Burhanuddin Burhanuddin · Muhammad Ichwan Musa · Amiruddin Tawe · y 1 más

Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loya...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud

Tjokorda Gde Agung Wijaya Kesuma Suryawan · Ni Kadek Enny Purwati · Made Mulia Handayani · I Wayan Meryawan

Customer Loyalty atau Loyalitas Pelanggan merupakan upaya untuk menciptakan dan mempertahankan pelanggan. Perusahaan perlu mengetahui sejauh mana mereka memiliki Loyalitas Pelanggan dan melakukan upaya untuk meningkatkannya. Beberapa faktor dalam mengoptimalkan Loyalitas Pelanggan di Laughing Buddha Bar adalah melalui...

The Impact of Social Media Marketing, Content Marketing and Online Convenience on Consumer Buying Decision Process in Fashion Apparel Industry of Pakistan

null Fakhre Alam Siddiqui · null Hammad Zafar · null Ammarah Naseem

In today's digital age, social media marketing, content marketing, and the ease of online platforms all significantly impact customer buying decisions, particularly in the fashion apparel business. This study examines how these digital marketing methods influence customer buying behavior, emphasizing the role of electr...

Digitální marketingová komunikace společnosti Spikeball a její vnímání v Evropě

Čejka, Ondřej

Author: Ondřej Čejka Title: Digital marketing communication of Spikeball.inc on social media. Goal: The main goal of the thesis is to assess digital marketing communication of the Spikeball.Inc on social media. Based on the results of content analysis, there will be created suggestions, which should lead to the improve...