Buscador de Tesis y publicaciones académicas

E-MARKETING STRATEGIES AND FINANCIAL SUSTAINABILITY OF FEMALE-OWNED SERVICE ENTERPRISES IN AKWA IBOM STATE

Aniefiok, Okon Akpan · Abasiama, Mfon · Aniekan, Eyo Awah

This study examined the influence of e-marketing strategies on the financial sustainability of female-owned service enterprises in Akwa Ibom State. Despite the increasing availability of digital technologies, many women entrepreneurs still experience challenges in leveraging social media, email, and mobile marketing to...

Formation of digital marketing tools in modern conditions

Oleksii Hutsaliuk · Dzhavid Mirzoiev

Digital marketing tools play a crucial role in the growth and transformation of creative industries, enabling businesses to adapt to evolving consumer behavior and technological advancements. This study explores the integration of AI, big data analytics, automation, and social media in marketing strategies, highlightin...

Hasil Analisis Peran Gojek dalam Menggenggam Pasar dengan Strategi Pemasaran Digital

Burhan Stafrezar

This research analyses Gojek's role in maintaining market share through the implementation of innovative digital marketing strategies. As the leading on-demand service platform in Indonesia, Gojek utilises various digital channels, such as social media, online advertising, and customer data analytics, to strengthen its...

Strategi Digital Marketing KBRI Bratislava dalam Mempromosikan Kebudayaan Indonesia

null Dian Palupi Respatiningdyah · null Yohannes Ferry Cahaya

The development of digital technology has transformed communication strategies in public diplomacy. The Embassy of the Republic of Indonesia (KBRI) in Bratislava utilizes digital marketing to promote Indonesian culture in the Slovak Republic and strengthen Indonesia’s image abroad. This study aims to analyze KBRI Brati...

PENERAPAN MANAJEMEN KEUANGAN DAN DIGITAL MARKETING PADA UMKM DI DESA GIRI MULYA

Ardita Oktaviana Rizki · Hafiz Gunawan · null Amrullah · null Solehan

Sosialisasi ini bertujuan untuk penerapan manajemen keuangan dan digital marketing pada umkm di desa Giri Mulya Bengkulu utara. Metode sosialisasi ini dilakukan dengan perencanaan dan persiapan, tindakan atau pelaksanaan,dan sosialisai. Hasil sosialisasi menunjukkan bahwa setelah mendapatkan sosialisasi, UMKM mampu men...

DIGITAL TRUST MARKETING AND PREDICTIVE PATIENT ENGAGEMENT IN THE HOSPITAL POST-PANDEMIC ERA

Nur Farida · Siti Nur Qomariah · Khairul Azmi Abd Kadir

Background. Hospital marketing management has shifted significantly in the digital era, particularly after the COVID-19 pandemic, where patients increasingly rely on online information, social media credibility, and digital trust before choosing healthcare services. However, previous studies predominantly focused on tr...

SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR: A NARRATIVE REVIEW OF DIGITAL INFLUENCE, CONSUMER ENGAGEMENT, AND EMERGING MARKETING TRENDS

Autoría no especificada

Shopee Digital Marketing Strategy Analysis From a Business Law Perspective

null Mutiara Sahda

This study aims to analyze Shopee's digital marketing strategy from a business law perspective, focusing on the interaction between innovative marketing practices and compliance with applicable legal regulations. Shopee, as one of the leading e-commerce platforms in Southeast Asia, has succeeded in attracting consumers...

Marketing Technology in the Context of Digitalization: Features and Trends in Ukraine

Autoría no especificada

Advances in high technology have changed the approaches to business by shifting it to the global interactive space and transforming the marketing technology. This fact and the need to increase the competitiveness and efficiency of these enterprises make the issue under research relevant. The article aims to study marke...

State and trends of modern marketing research: a bibliometric review

Iryna Zhalinska

The aim of the article. The paper outlines the current state of scientific research in the field of marketing and the priority trends of its development based on the bibliometric analysis of a domestic scientific journal “Marketing and digital technologies” dedicated to modern marketing research related to digitalizati...