Buscador de Tesis y publicaciones académicas

THE INFLUENCE OF DIGITAL PROMOTION AND ONLINE MARKETING COMMUNICATION ON ADOLESCENTS’ CONSUMPTIVE BEHAVIOR IN KOTO MAJIDIN VILLAGE

Dea Rosadi · Alex Wissalam Bustami · Muhammad Fauzi

The development of digital technology has significantly changed adolescents’ consumption patterns through exposure to social media such as Instagram, TikTok, and e-commerce platforms. This study aims to analyze the influence of digital promotion and online marketing communication on adolescents’ consumptive behavior in...

AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lens

Yahia Mouammine

BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS

Shahzad Aminah · Park Hyejune

Peningkatan Kapasitas Pemasaran Digital UMKM Mitra BUMN melalui Platform PaDi UMKM

Hendra Dharmawan · Meitria Syahadatina Noor · Andi Agung Prawiro · Mutiara Octa · y 1 más

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital bagi UMKM yang menjadi mitra BUMN melalui platform Pasar Digital UMKM (PaDi UMKM). Permasalahan yang dihadapi oleh UMKM meliputi rendahnya pemahaman tentang strategi digital marketing, kualitas visual katalog yang belum op...

Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada UMKM Basreng Sultan Bandung

Faysa Firli Devianti · Tyna Yunita

This research was conducted to determine the sales strategy in digital marketing for the SME Basreng Sultan Bandung by identifying marketing strategies and analyzing the SWOT of the product. The use of SWOT aims to understand the strengths, weaknesses, opportunities, and threats of the company. The current rapid econom...

Estágio na empresa: A Lista Digital

Vieira, Gustavo dos Santos

O marketing digital é um domínio dinâmico e em constante evolução que utiliza tecnologias digitais e plataformas online para promover produtos, serviços e marcas junto de um público global. Na era digital, as empresas de todas as dimensões estão a adotar estratégias de marketing digital para chegar aos seus clientes-al...

Marketing digital como herramienta de crecimiento empresarial

Páez Saldarriaga, María Valentina

El objetivo de este trabajo es analizar los métodos del marketing digital y las posibilidades que da apoyo a la internacionalización en la industria de las exportaciones de aguacate Hass aprender sobre marketing digital y aún más utilizarlo de manera eficiente requiere trabajo y creatividad, con una aplicación particul...

The influence of online marketing on start-ups

Smriti Garg · Sarina Asif · Sheetal Yadav · Tanuja Kaushik

It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies...

Making use of digital methods to study influencer marketing

Prince Chacko Johnson · Christian Sandström

International digital marketing strategy : IFBB Nordic Academy

Marjoniemi, Johanna

The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored by the consumers, when the marketing content does not catch the audience’s attention immediately. Th...